Branding is more than just your logo, it’s about the promise of a distinct, memorable experience with your business. We’ll work with you to develop your unique brand by going through a discovery and strategy development process. After defining your brand, we’ll design your logo, tagline, colors, fonts and then create a style guide so your business can present a distinctive, consistent brand and message across all of your marketing material.
Your website is the central hub of your digital marketing efforts and your first impression to your potential new customers online. It needs to look professional and function well on all devices. With our user-interface design skills, you can be assured that your website visitors will have a positive experience. By adding interactive elements, social media integration, lead management and marketing automation, you will have a website that not only looks great but helps build your business and reach your goals.
A comprehensive SEO strategy is critical for your website to display highly in organic (non-paid) search results. We utilize the proper tools, techniques and SEO tactics to get your website moving up in Google’s page rankings. Our goal is to get your website to the 1st page of Google’s search results for your specific, targeted keywords. With daily keyword tracking and monthly reporting we keep you up-to-date on your website’s progress.
If you are in need of an immediate boost to traffic or increased visibility of your business online, then a pay-per-click campaign is for you. We can create your paid, online campaigns in Google, Bing and Yahoo! to get your business front and center when people are searching for your services, or products, online. We’ll actively manage your campaign and show you the results. Get ready for the phone to ring and the contact forms to come rolling in!
To effectively reach your target audience, you’ll want to employ inbound marketing strategies which serve to capture the attention of potential customers and call them to action. Attracting new and retaining existing customers means offering them something that they want. We create valuable content that engages visitors, converts them to customers, and keeps them coming back.
Without a defined social media strategy, your organization is wasting valuable time and resources. The social media landscape is ever-changing, making it difficult to know which platforms to use (which ones to not use), how to use them to effectively, and how to engage followers. We’ll review your current social media platforms, develop and execute a comprehensive social media marketing plan, and track its effectiveness.
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The Outdoor Advantage specializes in hardscape design and installation, mulching, hauling, planting, gutter cleaning, landscaping, power washing, snow