Author: Eyler Creative

What goes into your e-mail marketing strategy? Beyond that, what goes into those e-mails in a literal sense? You're likely including information and images, perhaps ads about promotions that you're running or e-mail-exclusive offers. You might be sending out a newsletter, too, to your subscribers....

How well has your business been performing with conversions lately? If you could use a bit of a boost in that area, then know that working to personalize your website can really increase your success! Identify Your Main Target Audience "How can you configure your site to...

Still looking for some ways to boost your customer engagement? We can help with that! Last week, we talked about the value of e-mail marketing and of Facebook Live. What's next? Everyone Likes to Win What is a good way to get people to care about whatever...

It shouldn't come as a surprise, but it may: customer engagement is key. How often do you work toward interacting with your potential and current clients? Even if they've already made some kind of purchase, you want to keep contact so that you can retain...

"Customers won’t find you unless you put some effort in making yourself visible." Can you honestly say that you and your brand, company, or business have good visibility? If not, then don't worry; there are a number of inexpensive and fairly easy ways that you...

How much do you know about your competition, and about competitor analysis? If the answer is "not much," then you are likely losing out big time in terms of standing out in your industry or niche. After all, unless you understand your competition - what...

There are only a few weeks until Thanksgiving, and with that comes Black Friday and Cyber Monday. "This is an opportunity to promote your business on Facebook and grow sales during the holiday season," so read on about some Facebook strategies to enact during the...

Part of what makes work in this industry so exciting - and often challenging - is that it changes so frequently. Styles of web design, methods of working on SEO, and social media trends all ebb and flow, adjusting for new ideas and concepts. If...

"Google found in 2014 that 50 percent of consumers who searched locally on their phones visited a store within a day." A lot of this is a result of people filling out their Google My Business listings, but that isn't all that goes into the...

SEO isn't like a math problem, where you can come to a single answer following a formula, and that answer will remain consistent through time. It's an ever-changing process, one where success can be the result of following trends, theories, and experimentation. One example of...