Author: Rebecca Heemann

Happy New Year! Now that it's officially 2018, it's time for a digital marketing review in order to get your website, social media, and other online efforts in shape for what the new year has to offer. If you want to take advantage of trends...

What are some of the elements of the best kinds of content? Writing that tells stories, that is compelling and engaging, that make the readers care about what you're saying. "You’ll be able to boost your sales if you can get customers to connect with your...

Sometimes, to generate more business, you may need to employ strategies that are a little off the usual path. Your visitors and potential clients are the ones who most determine whether or not you will be successful, so figuring out how to best interact with...

We've discussed before how valuable trust is within digital marketing, no matter what kind of business you run and no matter what your goals. "Without a credible website, you’ll struggle to get more customers and increase conversions." It makes perfect sense, considering that people aren't...

If you've recently started up your blog, then you may be a little bummed if you see there are no, or very few, readers and views on your entries. Nobody wants to feel as if they're speaking into the void, particularly if the goal is...

It may be February already, but that doesn't mean it's too late to put together a really solid SEO plan for the new year. With everything we as an industry learned in 2016 and with what trends seem to be developing based solely on the...

Would you say that you are primarily a "reactionary" marketer, or do you have a sound strategy most of the time? If you're guilty of the former, then you likely come up last minute with things like holiday e-mail blasts or blog posts for a...

If you have ever used the Yoast SEO plugin before, then you likely live by its colored rankings (at least, in terms of how you craft and optimize your blog posts). However, putting too much stock into that positive, green light may actually divert some...

Do you ever feel as if you've totally exhausted your social media marketing strategy? In particular, do you think you've done all you can within the Facebook platform in your efforts to boost your influence on this particular site? Well, there are some Facebook advertising...

If you had a shirt in your closet that had gone out of style but that you really liked, you might consider working it into a more modernized outfit in a different way than you had originally worn it. The same can go for your...