24 Mar Personal Brand Development Takes Time
Have you been working to develop your own “personal brand” with a new website launch or other methods? If you’re a relative newcomer to the industry and don’t have a lot of credibility, then it’s likely that you aren’t seeing the results you want just yet. So, how can you change this to bring you better effects despite lacking a big name?
… And an Understanding of What You’re All About
This all begins with a solid foundation of understanding what a personal brand is all about. “The end goal is to have a unique value proposition, build a strong reputation in your industry, and establish trust and rapport with your audience.” So, what makes you unique? What do you have, and what are you offering, that gives you a value that no one else can offer? This may sound like a tall order, but it doesn’t have to be something huge. You don’t have to reinvent the wheel, but you do have to improve upon it somehow.
To start, you need to know what your strengths are, who your target audience is, and what you want them to know you for, in the end. If your website is primarily a blog with video makeup tutorials, then your strengths should be the application and knowledge of makeup and you would want to be known for those subjects. Taken even further, you may want to reestablish your principles, values, and the “differentiating factors that distinguish you from others in your industry.”
At the beginning, the process will not be very fun. It will be slow. Everyone has to start somewhere, and that somewhere is at the bottom, not the top. Even if you have a solid network of connections from other exploits, like a hefty mailing list, it takes more than numbers to increase engagement. After you’ve accepted that progress may be slow (perhaps even painfully slow), you can begin the actual steps toward building your personal brand online.
Crafting Your Personal Brand Bit by Bit
You need to have a website. Not just any website, but a good one. One that functions, looks good, and provides your users with the information or experience that they expect. You may have one already, but now is the time to be honest with yourself about how well it functions or how updated its look is. The last thing you want is for your target audience to arrive and then to leave immediately because they are confused by the site, or because they are so put out by its appearance.
There is a lot that goes into making a website, but once you’ve managed that, you should begin blogging. Writing regularly is one of the best ways to get search engines (and therefore, your audience) to notice your content. Also, this is how you develop a strong voice and unique identity, assuming that you are actually the one doing the writing. After this step, you want to make sure you are sharing all your blog and other content on social media sites: experts say three is just the right amount so you don’t overextend yourself.
“The initial stages of launching your personal brand are time-consuming.” They may not seem rewarding, either. But, over time, you’ll discover that all these efforts really do pay off. You’ll begin, bit by bit, to develop an identity that you are proud of and that others come to respect for what you bring to the table. You’ll eventually look up and realize you have people who engage with your site and blog, who follow you in droves on social media. It just takes time and hard work.
To learn more about how to develop your personal brand, create an engaging website, write blog content, and market yourself on social media, get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.