Bounce rate

If you know what a bounce rate is, then you know that a lot of people get to a website, look for a few seconds, and immediately go back to the search results. It seems like an impossible task, to capture their attention within such...

You've probably heard the phrase before, but do you really understand what a "bounce rate" is? This is an important piece of any analytics report and is crucial to understand so that you can lower it as much as possible. What's in a Metric? "Bounce rate is...