Would you say that you know your audience? If you're writing a blog with the intention of producing content that results in conversions, then you should at least be aiming for this. Without a solid understanding of who your target audience is within your content,...
Most bloggers, myself include, create post after post, week after week, and after sharing those posts, leave them to gather dust in the archives of the blog. However, updating blog posts, however old, can actually do a lot of good for your SEO and other...
Do you ever think about just how much is out there on the internet? With every passing moment, an unprecedented level of activity is taking place all over the world and across the web. For this reason, many users can overlook your site due to...
You practice good content marketing strategy. You write regularly and strive to get that information out in front of your target audience. Still, you're not seeing the numbers you want, and in reports, your reach isn't particularly great. What can you do to boost these...
There are a lot of ways that you can become successful in your content marketing efforts. This is a double-edged sword of sorts, since it both allows you a lot of avenues to pursue toward success, but it can also overwhelm you with a lot...
We've talked a handful of times about how difficult it can be not only to keep up a regular blogging habit, but also to think constantly of new subjects on which to write. "57% of B2B marketers say that producing content consistently is their biggest...
If you've recently started up your blog, then you may be a little bummed if you see there are no, or very few, readers and views on your entries. Nobody wants to feel as if they're speaking into the void, particularly if the goal is...
If you had a shirt in your closet that had gone out of style but that you really liked, you might consider working it into a more modernized outfit in a different way than you had originally worn it. The same can go for your...
Have you ever written a blog post that was intended to make a sale? Most people use blog posts as a means of promoting content and presenting information; not many work within posts to try and sell one of their products or services. Sales posts...
Where do you find inspiration for your blog posts? Are they mostly based on breaking news stories, developments in your company, technology and innovation within your industry, or articles that you find interesting? Whatever the source, there will come a time when your well of...