Email Marketing

E-mail marketing is more important now than ever, but if you aren't currently seeing the results that you want, then you could be missing out on some of those opportunities. One of the most crucial pieces of putting together a newsletter is to compose a...

What goes into your e-mail marketing strategy? Beyond that, what goes into those e-mails in a literal sense? You're likely including information and images, perhaps ads about promotions that you're running or e-mail-exclusive offers. You might be sending out a newsletter, too, to your subscribers....

Though you may have once been thrilled about the growth of your e-mail list, it may have leveled off more recently, leaving you wonder how to get that growth jump-started all over again. While you should be congratulated for what you've managed to achieve so...

Getting people to do things can be hard. It's much easier to not do something than it is to do it. This includes signing up for an e-mail list or newsletter, even if all that requires is typing your e-mail address into a box. If...

The number one smartphone activity is, and has been for quite some time, reading emails. "Reading email has been the #1 activity on smartphones for a long time, and the growing adoption of responsive email design is boosting smartphone conversion rates to make the most...

There are a lot of complicated factors that go into online marketing, particularly these days, as strategies for electronic success become more and more elaborate. Let's take a moment and return to something simple: email marketing basics. After all, without a solid foundation of understanding,...

Most people underestimate the value and power of e-mail marketing. This technique, used flippantly by many businesses, can net you dozens of customers, if you employ the right tactic. In fact, "66% of all consumers over the age of 15 made a purchase because of an...

E-mail outreach has always been a big part of digital marketing, considering its status as one of the most commonly-used methods of communications. Particularly lately, though, as more and more "old school" companies are getting into the world of online activity, they are realizing that utilizing...

If you "understand web marketing," you're saying a lot. After all, internet marketing encompasses a huge variety of subjects and strategies, websites and techniques. Do you really know all the ins and outs of your online business work, or is it possible that you could...

Something that a lot of web marketers forget is that when you communicate and sell over the internet, you're still interacting with people. As with in-person customers, you want them to not only respond well to your marketing techniques, but also to like you and your business....