Social Media Marketing

If you've already nailed down the production of solid content, then you're already on your way to finding success in digital marketing. However, creation is just the first part of the process, since you then have to spread that content out across your social channels....

We talked last week about the value of social media marketing, but we're far from finished with that discussion. After all, if done right, you can convert your followers on those platforms into customers (as long as you employ strategy and have an active posting...

There should be no question at this point of the value of using social media. Whether you have one platform of choice or utilize all of the big names, these sites and apps make it easy to cultivate your brand and to connect with your...

Part of what makes work in this industry so exciting - and often challenging - is that it changes so frequently. Styles of web design, methods of working on SEO, and social media trends all ebb and flow, adjusting for new ideas and concepts. If...

Would you say that you know your audience? If you're writing a blog with the intention of producing content that results in conversions, then you should at least be aiming for this. Without a solid understanding of who your target audience is within your content,...

There is always a lot of talk as to who is the best demographic to market to at any given time. Depending on the year, different groups are utilizing different methods (like online shopping rather than trips to physical stores) to make purchases. So, if...

It's always been important to promote your business on Facebook. Acting as a social referral tool and helping with your search engine rankings (among other things), Facebook is the top platform for marketing your business online. Whether you are concerned with getting more likes, or...

If you had a shirt in your closet that had gone out of style but that you really liked, you might consider working it into a more modernized outfit in a different way than you had originally worn it. The same can go for your...

This may be the opposite of everything you've ever heard: consider focusing on a single channel for your marketing at one time. Yes, it's a little unusual, considering that common advice is to utilize a handful of platforms that can best suit your needs. If...

Perhaps unfortunately, social media marketing isn't nearly as "simple" as some people think and claim. It's a crucial practice within any business, particularly if the majority of your marketing efforts are online. Vine is a prime example of how these sites rise and fall from...