Social Media Marketing

Part of what makes work in this industry so exciting - and often challenging - is that it changes so frequently. Styles of web design, methods of working on SEO, and social media trends all ebb and flow, adjusting for new ideas and concepts. If...

Would you say that you know your audience? If you're writing a blog with the intention of producing content that results in conversions, then you should at least be aiming for this. Without a solid understanding of who your target audience is within your content,...

There is always a lot of talk as to who is the best demographic to market to at any given time. Depending on the year, different groups are utilizing different methods (like online shopping rather than trips to physical stores) to make purchases. So, if...

It's always been important to promote your business on Facebook. Acting as a social referral tool and helping with your search engine rankings (among other things), Facebook is the top platform for marketing your business online. Whether you are concerned with getting more likes, or...

If you had a shirt in your closet that had gone out of style but that you really liked, you might consider working it into a more modernized outfit in a different way than you had originally worn it. The same can go for your...

This may be the opposite of everything you've ever heard: consider focusing on a single channel for your marketing at one time. Yes, it's a little unusual, considering that common advice is to utilize a handful of platforms that can best suit your needs. If...

Perhaps unfortunately, social media marketing isn't nearly as "simple" as some people think and claim. It's a crucial practice within any business, particularly if the majority of your marketing efforts are online. Vine is a prime example of how these sites rise and fall from...

You may already have a well-functioning social media strategy. However, you may have one that isn't delivering the kinds of results that you'd like to say. It may seem that time passes, but you gain few followers, accrue few likes, see few comments. How do...

It should be obvious to anyone who has done any online marketing that social media platforms are crucial players. Many of nearly every demographic have at least one social media account and use or at least look at it regularly. For some, that's once a day...

Last time you read a blog post, what do you do once you'd finished? Did you share it on social media or bookmark it for another time? It's likely that you didn't comment, but comments are a hugely important part of generating traffic to a...