31 Mar Online Marketing Tools for Those Not Tech-Savvy
If you don’t have a lot of experience with online marketing tools but need to do some promotion for your site, then you’ve likely wondered if there is an easier way. Fortunately, there are a number of tools that just about anyone can utilize in order to more easily accomplish whatever it is you’re working on.
WordPress Always a Good Place to Start
In content creation, there’s no simpler tool than WordPress. At the end of 2015, it was said to “power 25% of the world’s websites,” and that has likely increased since then. It’s a very easy platform for anyone to use, tech-savvy or no, and it provides you with the ability to create a beautiful site without massive confusion or extensive coding.
While your site develops on WordPress, you should keep all of your information stored safely in a place like Google Drive. This cloud-based storage, brought to you by the Google company giant, is just as intuitive as Google’s other products. It allows you not only to store content, but to create and share it with no trouble at all. There are a lot of different tasks you can accomplish within it, and all without worrying about losing your work because of an individual computer error.
Once you’ve produced that content, you need to make sure it’s as professionally-written as possible. That means spellchecking and looking over grammar and punctuation, among other things. This is where Grammarly comes in. “Add it to Chrome, and Grammarly will monitor everything you write, point out any issues, and offer advice on how to resolve them.” It’s like having your own, personal writing professional hovering over your shoulder to gently correct errors. As if that weren’t enough, it can also ‘glance’ over your e-mails to look for similar mistakes and alert you before you send them out. How easy does it get?
Generate Content Ideas with Online Marketing Tools
If you’re having trouble just coming up with things to write about, then there are still simple, online marketing tools for you to use to come up with some concepts. Google Trends allows you to see what is… well, trending. You can check out the popularity of certain keywords and phrases and get a sense for what would get the most traction at the moment. If you’re looking to draw in viewership, then starting with some of the more popular ideas at the moment isn’t a bad place to start.
Similarly, BuzzSumo allows you to brainstorm ideas for your content, but that isn’t all. It also “provides you with key info such as how much engagement content receives, who is sharing it, and links pointing back to the content.” Like Google Trends, BuzzSumo gives you information about how certain words, phrases, and subjects are trending, but its strength really lies in the sheer number of things that it can tell you about those keywords.
Even simpler than the two above is the very easy-to-use Ubersuggest. “Enter a search term, and Ubersuggest will spit out dozens or even hundreds of ideas.” This can be a huge help if you’re looking for a particular way of phrasing something, but just can’t come up with it for whatever reason.
There are a ton of online marketing tools that you can use without much trouble or difficulty, no matter your technical experience. They aren’t all about content creation or curation, either. Whether you’re looking to for communication, collaboration, task management, or SEO tools, you can find one that meets your needs. To learn more about what kinds of tools and websites you can use to make your work go as smoothly as possible, get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.