E-Mail List Strategy to Gain More Followers

E-mail List - Eyler Creative

E-Mail List Strategy to Gain More Followers

Getting people to do things can be hard. It’s much easier to not do something than it is to do it. This includes signing up for an e-mail list or newsletter, even if all that requires is typing your e-mail address into a box. If it’s so difficult to push people into doing even the simplest things, then how can you ever get your subscriber numbers up to what you had always imagined?

Persuading People to Sign Up

Part of the difficulty of building an e-mail list is that there is a lot of information out there on the World Wide Web on the subject. And, unless everyone is saying the same thing, all those tactics and strategies are going to be at least somewhat different from one another. Luckily, there are really only a few changes that you need to make that will change the number of people that you see signing up for your e-mail list.

One such change involves a landing page, if you have one. Here, you use that page (or those pages) as a sort of “funnel” and direct your audience to that page in a way that they will see no matter which part of your website they visit. “All you have to do is link extensively to these high-converting landing pages.” You can do that in the header, footer, or sidebar, among other places. If you find out which pages (beyond the obvious: your homepage) are getting the most visits, then you can put a button or other  link there to direct your audience to those chosen landing pages.

If you’re doing that, though, and still aren’t seeing the kind of numbers that you want, then it could be that you aren’t “persuasive” enough. If your e-mail signup is too long, if your brand isn’t well-known or trusted, or if you don’t have much to offer, then you’re likely not seeing the results you intended. If you adjust the form itself to be shorter, make sure your site conveys your ‘qualifications,’ and convey easily what they gain by signing up for your list, then you’ll start to see a difference in the conversions.

Mailing and E-Mail List Name Collection

Speaking of what they gain by signing up for your e-mail list… Are you currently offering exclusive content that only those on your mailing list receive? You can accomplish this with some simple steps, like offering them coupons, deals, and first looks at upcoming content. If you’re a little more ambitious, you can create a page (perhaps password-protected?) that offers additional blog and other content that is only available to active subscribers. If you can make that content valuable, then more people will sign up, if only to know what’s behind that closed door.

We previously mentioned the value of the home page, which is obvious, but the About page holds more value, too, than you might realize. “There’s a good chance you’re not making the best use of crucial website real estate,” but if you take the time to review how your individual pages are performing – in this case, the homepage and the About page – then you have the chance to rework things a bit. If you can “make optimal use” of these pages, directing peoples’ attention to your landing pages, then you’ll see a rise in subscribers.

There’s a lot to getting people to sign up for your mailing list, and not all of it will work for everyone. Do your research and try some things out, but if you need extra help, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.

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Eyler Creative:

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