16 Feb E-Mail Subject Line Can Increase Those Open Rates
E-mail marketing is more important now than ever, but if you aren’t currently seeing the results that you want, then you could be missing out on some of those opportunities. One of the most crucial pieces of putting together a newsletter is to compose a solid e-mail subject line, and if you manage to get the hang of that, then you could really see a boom in your open rates.
Hook(s), Line(s), and Sinker(s)
“Actionable” newsletters take time, thought, and effort. You really have to carefully consider each piece that makes up the whole. If your readers don’t actually open up that e-mail, though, then all of that work will have been for nothing. “35% of people open emails based solely on the subject line. Furthermore, 69% of people mark messages as spam based on the subject line.” Those are numbers that you can’t ignore, not if you want to be successful in your e-mail marketing.
So, then, how do you start producing subject lines that draw in your audience? To begin with, people like to think that you’re writing to them “personally” even if it’s clear to everyone involved that the message has been sent out to flocks of people. That is, personalize the experience for them! Include their name, location, or anything you can that will make it sound like you developed this for them alone. If they feel more like just one in a million, they’re much less likely to open the message, and so the opposite is true, too.
What drives people to action most often? “A sense of urgency.” If they think that time is running out, that they won’t be able to get a special deal for much longer, then they may be spooked into action. While that doesn’t sound ideal, it may be the kind of encouragement you need to inject in your e-mail subject line for better results. Adding something like an end date for a sale might be what you need to convince them to at least read more.
Spin a Story in Your E-Mail Subject Line
If you’ve ever heard “breaking news” on the TV, then you might pause and wait to see what it’s all about before changing the channel or turning the set off. An e-mail subject line can do the same by presenting “highly relevant” content. You might not be in an industry that typically has news like this, but you can relate events outside of your wheelhouse to your industry. For example, if there has been a big political event and you run a small bookstore, then you can use that news as a springboard to promote books of that subject. Easier than that, just take your own, company news and present it in a similar way! “Eyler Creative Employs Dynamic New Marketer,” for example.
Along those lines, think about whether or not your subjects usually “tell a story.” This is a great way to get better open rates, by enticing them to read on in order to find out what happens next. People love a good story and the title of your e-mail is a great way to try and get them hooked so that they want to find out what the rest of the message is. Just don’t forget to follow up with some kind of call to action at the end!
To learn more about how you can craft a valuable e-mail subject line that hooks your audience, get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.