20 Apr Facebook Ads Can Help to Generate Leads
Everyone is on Facebook. Most adults, young adults, teens, and even senior citizens devote some amount of time per week to posting, sharing, “liking,” and commenting on this social media giant. For businesses, that means this is an invaluable place for promotion and much more, and those not taking advantage are losing out on a big boon: the opportunity to generate leads by use of Facebook ads.
Be Active, Create Goals, and Identify Your Market
“To have success marketing on Facebook, you need to be active on a daily basis. Post content to your profile. Share photos and videos, and run promotions.” These are just a few of the things that you can do on Facebook, of course, with a dozen other possible actions available for your professional manipulation. One crucial step to take is to invest in Facebook advertising, backed up by the early 2016 report of this platform offering the best return on investment of any social media platform.
Of course, creating a Facebook ad might not always produce the kinds of results that you want, particularly if you’ve never made one before and are flying blind. To craft the best advertisement possible, you should first make sure that you have a clear goal in mind. This helps to keep things organized and on track. Additionally, when you create a campaign on Facebook, it will actually ask you to identify your “marketing objective,” so you have to know it in order to create the ad in the first place.
From there, of course, you want to be sure of your target audience, or market. As with your goal above, Facebook will ask you to identify the area, or areas, that you want to focus on, including a range of distance around that point, an age range, a gender (if not both), and language. Unless you’ve just started up your business, you should already know these demographics, but if you don’t, absolutely make sure that you devote some time to figuring it out.
Incorporating Both Instagram and Facebook Ads
At this point, the next item to identify for your Facebook ad is how much you’re willing to spend: AKA, the budget. Again, the site is very good about guiding you through the process, and so they’ll provide you with options for things like your desired schedule for the ad’s run. You can set a daily or total budget, depending on your plan, giving you a lot of flexibility and control over how the campaign will proceed.
What format makes the most sense for your brand and message? What will resonate the most with your target audience? Once you can answer these questions, you’ll be able to choose whether you make it an image, video, slideshow, or other presentation styles. Whatever you choose, remember that it must be mobile-friendly and optimized, since more people browse Facebook via mobile device these days than on their desktops.
Finally – and this one may not seems as obvious – you want to share the ad on Instagram. Facebook owns Instagram, and so having the ad appear on both platforms makes sense. “If you want to stay competitive, you should be running paid ads on Instagram in addition to running them on Facebook.” Since they’re linked, it’s that much easier to take advantage of both!
If you want to learn more about Facebook ads can help you to generate leads, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.