10 Nov Facebook Strategies for the Holiday Season
There are only a few weeks until Thanksgiving, and with that comes Black Friday and Cyber Monday. “This is an opportunity to promote your business on Facebook and grow sales during the holiday season,” so read on about some Facebook strategies to enact during the next month or so in order to boost your efforts on this platform.
What Is Your Goal with Holiday Marketing?
If you’re looking to generate more success than ever with your activities on Facebook, then you should absolutely be looking into the most effective ways to do so as the holidays begin. “Time spent on Facebook starts accelerating in early October, reaching a peak around New Year’s Eve.” Whether people are making plans, posting photos, chatting about the season, or anything else, they’re online and active. Why not take advantage of this fact by getting your brand out there?
When was the last time you ran an ad? A common theme in Facebook strategies is to create and manage advertisements that are tailored to your business, of course, and to your current strategy. Create a new one for the holidays that will get your audience’s attention with promises of sales and checking off items on their gift lists. Since most people are already thinking about what they need to buy for others, now is a key period in which you can get those ads under their noses and get them thinking about what you have to offer.
Of course, now that it’s November, time is running out to get your plan in place before some of the biggest shopping days of the year. Whereas one in four people previously ‘celebrated’ Black Friday, the number has risen so that now one in three participate in shopping on this day. If you are offering sales, promotions, deals, or discounts on Black Friday (and/or Cyber Monday), then you should start advertising it now. You don’t want to spring this on them at the last minute when things are already hectic! If you get the idea into their minds now, then you’ll see better results.
Mobile Is Key for Facebook Strategies
Don’t forget about mobile. Facebook strategies (and all others, really) must involve mobile planning and optimization. “In the 2016 holiday season, mobile conversions surpassed desktop globally for the first time ever, with 53% of conversions happening through a mobile device.” This number is only going to rise, since mobile use isn’t a fleeting trend, and will eventually, overwhelmingly, outnumber desktop conversions. If your website doesn’t look good on mobile, then you’re already behind. To this end, remember to add crucial elements such as an obvious call to action, such as a button at both the top and bottom of the page, as an example.
Before you create your Facebook ad, you have to know what your objective is. Try and be specific: “I want to get more Likes on Facebook,” or “I want more people to be directed into the physical store.” Once you know what your main goal or goals are, you can better shape the identity of your target audience, which is a crucial piece of advertising. Facebook’s “Audience Insights” is an invaluable tool for this purpose, and its ads offer a number of ways that you can reach the people that you want seeing your message. Put simply, Facebook allows for a lot of variety in your targeting and in ad creation in general, and this is best taken advantage of with a solid plan on your part.
Finally, make sure you get (at least a little) creative! Make sure to incorporate some holiday elements to bring some of the spirit into your presentation. “Write copy that delivers your message, is emotionally relevant, and gets people to take action.” Finally, take care to not craft a single message for your varying audiences: they want different things, and this is important to remember!
To get some help in creating Facebook strategies for the holiday season that hold the attention of your audience and drive conversions, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.