04 Aug Google Algorithm Might Throw You for a Loop
Did you know that Google “makes roughly 500 – 600 changes each year” to its algorithm? Big or small, “confirmed or unconfirmed,” these changes are happening right under your nose. So, is it something that you need to worry or do something about?
How Much Does Your Site Rely on Google Alone?
Relax. Not many of these frequent changes are actually substantial enough to warrant discussion. Again, you likely didn’t even realize how often Google is making these adjustments in the first place. However, you may still be a little nervous that the next big shift will upset all the work you’ve done to get your keywords to the top of the charts, or will just throw off balance your efforts so far.
It makes sense that there are so many updates, as Google – the search engine behemoth – wants, and needs, to try and keep themselves far beyond the competition. However, for those of us who have to adjust to these updates, it can be difficult, and sometimes stressful. “According to Link Assistant, there have been nine major updates since 2011,” which means that there’s really only a single update a year that is cause for consideration. This should still keep you on your toes, though, because those major updates can really send you for a loop, depending on what has been changed.
How much you are at “risk,” though, depends on how much your website traffic comes from Google, and how much your SEO success relies on Google alone. If the answer is ‘a lot,’ then you may want to consider also including other search engine work in your SEO strategy just in case. Ultimately, though, it comes down to your ability to create a “great user experience.” If you can honestly say that your website delivers on this goal, then you’re likely safe from most major updates to the Google algorithm.
Any Google Algorithm Change Likes Good Content
So, what are some of the ways to ensure that you are providing this “great user experience?” Or, rather, how can you be sure that you aren’t doing the opposite, and losing ‘points’ for yourself? Here are some of the most important factors:
- Creating quality content
- Avoiding “obnoxious” advertisements
- Making sure your page load speed is good
- Optimizing for mobile
- Ensuring easy navigation
And more. Something to keep in mind is that you can use the diversity of the internet to your advantage. Include a variety of content on your site in order to try and cover all your bases. “Organic search traffic is huge, but there are plenty of other ways to generate high-quality traffic that’s primed to convert.” Don’t rely on a single strategy, or you may find yourself at a loss when the next big update gets rolled out.
As mentioned above, putting out great content is a nearly-surefire way to keep your head above water throughout any update. If you haven’t already developed a solid system for creating and curating content, then you should do that as soon as you can. It’s a worthwhile investment for a variety of reasons, but in this case, in can help to ‘protect’ you against any potential damage done by the newest Google algorithm.
This may seem a little overwhelming, so if you want some professional help getting your site in shape to stand against any Google updates, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.