24 Nov Generate Leads with Minimal Effort
“Customers won’t find you unless you put some effort in making yourself visible.” Can you honestly say that you and your brand, company, or business have good visibility? If not, then don’t worry; there are a number of inexpensive and fairly easy ways that you can boost this in order to generate leads more successfully than ever.
Influencers Can Be Gold Mines
If you aren’t sure what the big deal is with social media “influences,” then you’re missing out on a major opportunity. Often, these influencers on Youtube, Instagram, and beyond have many, many more followers than the brands they promote. This is why they’re so valuable! They have a lot of people watching what they do and listening to what they say, people who trust their opinions. If you can get them to work with you to promote something, maybe by offering it to them to test for free, then you’ll see a big return on the gesture. If many influencers try and like a product or service, then their followers are likely to do the same. This works because they seem “more approachable” to people than a company at large.
Another option for you to better generate leads is to “create an Actionable Facebook advertisement.” This means producing an ad that people can… well, act upon, or interact with. For example, you absolutely always have to have some kind of call to action on your ad, even if it’s just a call for them to read more on your Facebook page or website. If you have one, then “getting a prospective customer to download a free ebook is a great way to generate new leads.” Of course, not everyone has ‘reading material’ for their customers, so think hard about what you want to accomplish with the ad and create your CTA appropriately. Maybe hunt through Facebook for Business for more ideas if you haven’t done this before.
Blogging Is Great to Generate Leads
How much marketing do you do on Twitter? Even if you haven’t tried it much before, you may want to give it a chance. Twitter offers something called “advanced search queries” that allow you to find and engage “people who may be interested in your brand.” Put simply: if you do it right, these advanced search queries allow you to identify those following your competition and entice them to follow you instead.
Make sure that you use your own location, keeping it smaller (at least at first) to avoid overshooting and targeting to the wrong market. Then, search within that location and a recent time frame for keywords that cover aspects of your industry. It’s free to use, so there’s no cost aside from time spent, and you can see who is interacting with other brands or companies in your wheelhouse in order to interact with them yourself. Most customers aren’t brand-loyal and will give you a try, especially if you have better deals to offer them.
Have you ever heard of a “value proposition?” It’s essentially a description of what you have to offer visitors to your site. If you manage to direct people to your home or landing page, then you want to immediately tell them what it is you can do for them. Create a list explaining your services, or the benefits of the products that you sell, so they know right away if this is the right place for them.
This should come as no surprise, but another great way to generate leads is by writing and maintaining a blog. They boost both your engagement and traffic, can advertise products and services, and do wonders for your SEO efforts. Put simply, blogging is a necessary website feature, and one that doesn’t cost you anything!
If you need some help starting with blogging, or if you want other ideas to increase business, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.