23 Jun Local SEO Success Takes Lots of Work
Are you trying to be a “local legend?” That is, does any part of your company goals include being either an expert on nearby hotspots or one of those hotspots yourself? Whatever the case, you want to make sure that you have a strong local SEO strategy and that it’s working to establish you within your chosen area.
How Does Google Factor In?
By now, you probably have a Google for Business page. This means that when a potential customer searches for you, for, say, your hours, then they will find that answer without ever having to visit your site. This is because Google is trying to “present as much information as they can about a local business directly in the search result.” They’re providing “answers, not websites.” There isn’t much that you can do about this fact, so the best course of action is to work with Google to best highlight your company. Of course, it isn’t only your basic information that should be on these pages. You want to include quality photos, information about your busiest time periods, reviews (favorable ones, of course, if possible).
So, aside from this, how can you take advantage of the gradual changes that are made to Google’s local SEO algorithm over time? One feature that you may already have noticed is that if you search for something, particularly something general, Google assumes that you want local results and will provide them for you. This is why it’s so important to attune your SEO strategy to include locations, such as writing “the best Baltimore web design company” rather than leaving out that more specific detail. Even if you accept clients from other areas, it would be a mistake not to employ strategies that gather in your most immediate (potential) customers first.
Making Yourself a Local SEO Presence
Do you have any kind of reputation or standing in the community? If not, then this is something else that you want to work on. Building physical trust and relationships with people in the area is a good step toward your online relationship, since that will encourage those same people to get online and leave positive reviews.
It can be difficult to gain rankings if you live in a larger town or in a major city. Obviously, there, you’ll have much more competition. The expert advice on this subject is to try and “dominate your small-town market… Then start to gradually expand to the bigger city using word-of-mouth, targeted offline business partnerships and referrals, and eventually social media.” You’re not likely going to be able to out-perform the larger companies, so you need to aim and start small, winning the battles that you can.
The entire process of trying to win over local SEO can be daunting. Again, taking smaller steps will help it seem more manageable and will bring about more successes. “Focus on your website… Make it mobile-responsive, answer the most common questions your customers have, showcase customer stories and case studies, and make sure you convert people who are already clicking through to it.” It seems self-explanatory, but these are crucial steps to getting yourself the best results that are currently possible. You want to give your potential customers every chance to not only find you in search results, but also to enjoy their online ‘experience’ with you.
Clearly, there is a lot that goes into crafting your local SEO strategy and profiles. It can take a long time for the fruits of your labor to materialize, and it may seem in the meantime as if nothing is changing. Be patient and do your research, changing things here and there when need be. If you want some help in formulating this strategy and utilizing the best local SEO tactics possible, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.