07 Jul Programmatic Marketing Is Rising in Popularity
Have you ever heard of the phrase “programmatic marketing?” Maybe, maybe not. You should familiarize yourself with it, though, because this has been called “the future of marketing” and is a crucial concept for any online marketer to know!
Up-And-Comers Within Digital Marketing Strategies
According to some, “you don’t have to have a massive marketing budget to get results anymore. It’s more about being savvy and staying ahead of the game.” That should be encouraging to many, particularly if you’ve spent a lot of money before on a campaign that didn’t produce the kinds of results you envisioned. So, what is this ‘new’ strategy for “being savvy and staying ahead of the game?”
As you probably guessed, it has to do with programmatic marketing. It has been defined as “a way to target what types of audience you wish to show your advertising to. Which can encompass segments across demographics such as age, gender, social standing, to geographic in certain areas of the country.” Essentially, it’s a type of target marketing that works like an online bid, albeit one that happens in a split second’s worth of time. Using Facebook as an example: Facebook presents your demographic statistics, relevant advertisers bid for the ad space, and the highest bidder is the one whose ad you see in that place on Facebook. Again, this takes place in a tiny amount of time.
So, where you do fit in to this process? First, you have to understand the kind of benefits that go along with programmatic marketing. Because the algorithm is able to pick and choose in great depth the demographic that you’re going after, you can rest easy knowing you’re getting quality leads. This method also is said to come with a great amount of control over the process and a “high degree of flexibility.” It’s also grown steadily in popularity of use over the past few years, suggesting that it’s something worth investing your time and money in.
Choosing Your Targets for Programmatic Marketing
How do you decide if this is a strategy that will work for you? To begin, make sure that you know to what extent you are willing to invest. That is, set clear goals and markers so that you can stick to a plan as you go along. Second, “use your existing customer data to gain a thorough understanding of how to best reach your demographic.” After all, you want to know exactly who your target audience is no matter what kind of marketing strategy you choose. Third, and we’ve discussed this a dozen times, you want to ensure that everything you produce works well on mobile devices.
It’s clear that digital marketing of all kinds is evolving as time passes, and it’s up to you to do your research and to choose tactics based upon your own goals. Programmatic marketing may be one to consider, particularly given its current popularity and reported success (and ease of use). It’s also a great way to get a lot more for less, so if you’re concerned about your spending recently, then this is certainly something to take into account.
If you are interested in this and other online marketing strategies but aren’t sure where to begin, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.