30 Mar Social Media Marketing Boosted by Online Tools
There should be no question at this point of the value of using social media. Whether you have one platform of choice or utilize all of the big names, these sites and apps make it easy to cultivate your brand and to connect with your audience. Sometimes, though, we all need a little help with social media marketing, so consider the following tools in order to save time in this area.
Schedule Quickly and Plan Ahead
The reason that managing your social media can feel overwhelming is because it never seems to end. Your scheduling goes on and on, and though you may be able to reap rewards along the way, you really do have to continue the posting in order to receive the ongoing benefits of audience engagement. This can seem daunting, but there are ways that you can cut back on the amount of time that it takes to manage your social media efforts.
One of the most popular is called Hootsuite. This site lets you hook up as many platforms and accounts as you want, depending on the needs of your business, and then post to as many of them as you want at the same time. This means you don’t have to go to Twitter, Facebook, LinkedIn, and beyond in order to share a single message. You can accomplish it with just a few button clicks in Hootsuite, cutting back on a huge amount of time. More than that, it allows you to schedule future messages, too, so you can plan ahead during times that are less busy in order to completely eliminate work when things pick up again.
As you may know, it’s important to regularly post content. You may not be able to ensure it’s all fresh and new, but that’s to be expected. Luckily, there are tools like MeetEdgar that “recycle old posts when you run out of new ones to make sure your posting queue is never empty.” It’s better to have posts coming through with your older content than to have nothing at all, so keep this in mind as you plan your social media marketing going forward.
What Do You Need from Your Social Media Marketing Strategy?
The application Buffer is a lot like Hootsuite except that it has an excellent mobile format. You may not want to work in both Hootsuite and Buffer, as it could get confusing to keep track of things, so compare both and consider how often you have the time to schedule posts from your desktop versus your phone or tablet.
If you’re looking for a different kind of help – that is, looking for other people who can promote your content and brand – then Buzzsumo is likely a good option for you. “It has brand monitoring tools that will alert you with mentions of your company as well as your competitors’ plus any relevant keywords, backlinks, and other domains.” This helps you to determine how you’re stacking up against your competitors. Buzzsumo comes with a number of neat tools and options, actually, so it’s worth reviewing to see if any of them would be helpful toward further your goals.
If you’re more of a B2B company, then you might want to consider Oktopost, which “helps B2B businesses make sure they’re using the right social platforms effectively to reach their audiences.” Since your needs are different from other types of companies, you should have social media strategies that are different and which suit your needs. Oktopost will help you to do that by providing the kinds of analytics that a B2B business would need.
If you want to learn more about social media marketing tools that are the best fit for your work, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.