06 Apr Social Media Marketing Meant for Conversions
We talked last week about the value of social media marketing, but we’re far from finished with that discussion. After all, if done right, you can convert your followers on those platforms into customers (as long as you employ strategy and have an active posting schedule).
Pick a Platform, Identify the Audience
If you’ve already managed to begin growing your followership, then you may wonder how those (admittedly exciting in their own right) numbers can help you. It may be obvious, but remember that having followers isn’t the same as having customers. People who engage with your content on those platforms are not necessarily making purchases, or even traveling to your website.
“For starters, you need to have an active presence on as many social media platforms as possible.” Note that this doesn’t mean you should create accounts on every single platform unless you can be active on them! Gathering accounts under your company name might seem nice, but if you’re posting just to your Facebook with any regularity, people may wonder why you even have the others to begin with. As such, make a realistic judgment about how much time you have to devote to social media marketing strategy and action, and create accounts based on that.
You may be wondering, then, how to choose between platforms if you decide that you can’t manage them all. Facebook may be considered the platform giant, still, but that doesn’t mean you shouldn’t take the time to determine your target audience… and where they spend the most of their time. For example, Generation Z (the one younger than Millennials) isn’t on Facebook much at all, and spends more of their time on Instagram and Snapchat. YouTube is also big with this age, though you’d have to be producing video content to be able to establish a real presence there. The point is that, depending on who you would like to buy from you, you should tweak your strategy accordingly.
Making Social Media Marketing Easier
As mentioned above, your social media marketing won’t be effective unless you’re actually active. “Managing your social media pages once a week isn’t going to cut it if you want to turn your followers into customers.” Rather, try to devote a little attention to them every day (this is more easily accomplished if you have a person dedicated to this task rather than taking it all on yourself). This is most important if and when people are getting in touch with you this way: tagging your company in things, commenting, sending private messages, etc. If they are actively trying to reach out, then you have to be there to respond. The time that ticks away between their asking a question and your responding can be the difference between a customer and an angry, bitter user.
To make frequent posting easier, you can use one of many sites, or tools, dedicated to automating this process. Hootsuite is our own tool of choice, allowing users to schedule content across any and all platforms so that you can plan and send with just a few clicks. Why make more work for yourself when you have the ability to make less?
Finally, in order to entice people to interact with you on different platforms, consider promotions and coupons that are platform-specific. If you’re offering exclusive deals on just one site, then people may follow you just to get access… and may then make a purchase as a result. People like to feel as if they’re saving money and getting a “steal,” so help them out in that regard.
If you want to learn more about how social media marketing can be used to increase conversions, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.