30 Jun Boost Your Twitter Results by Building Trust
If you’re employing Twitter as part of your social media strategy, then you’re either currently doing as well with it as you would like, or could use a little help in better utilizing this resource. If you fall into the latter category, then you might want some tips on how to build trust on this platform and, ultimately, how you can boost your Twitter results.
Put Some Time into Refining Your Twitter Account
Something that you may not have considered is the significance of your Twitter header, or background image. Is it something generic, lacking any sign of your branding and logo? If so, then you should make this the first change on your list. The more exposure that your potential customers have to your brand, etc., the more you will be able to build trust with them. Along similar lines is your “profile picture.” Just make sure that it fits in with the rest of your branding and that it is professional… inasmuch as it makes sense to be, given your company style. Finally, in this area, make sure you list your “credentials” under your photo in a succinct and non-arrogant way.
One of the most important factors in generating audience trust and trying to boost your Twitter results is to ensure that you have a verified account. If you’ve seen a Twitter account with a blue check mark next to the name, that means it’s verified. As an example, for celebrities, this check means that they are who they say they are, to sort their real account from the legions of fake or copycat accounts. It isn’t much work to accomplish, but it means a lot to the people who are viewing your profile, and can therefore make all the difference in whether or not they will work with you.
How to Gradually Boost Your Twitter Results
Do you have one of your tweets pinned to the top of your account? “Pinning” a tweet means giving it a permanent place where people will see it right away, where it won’t be buried by new content. This may be the first content of yours that new visitors see, so pick something that represents you well and, perhaps more importantly, something that has gotten a lot of response and engagement. “Pinning a top tweet is a simple way to maximize the visibility of a particular post and is great for increasing trust,” so don’t skip this step if you have tweets that are worth showing off.
“At the end of the day, you’re only as credible as the content you tweet.” Be picky about what you write and about what you share. The kind of information that can be found on your profile is usually indicative of the kind of person, or company, that you are. In order to boost your Twitter results, you want to cultivate the most quality content possible. Otherwise, potential clients may be put out but what they see and might lose trust in your brand. Also, the quality content that you’re aiming to post should fall under the umbrella of what your audience is looking for, so try, too, to stay on target with the subject of your information.
If you’re looking to become an industry authority on this platform and are trying to boost your results on Twitter, then there are several boxes that need to be checked. Don’t forget that no matter what you do, building up trust, and a social media following, takes time! If you need some help in formulating this strategy and in perfecting your Twitter tactics, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.