01 Sep Website Features That Drive People Away
Ever wonder why your website isn’t getting the hits you think it deserves? It could be something that you’d next expect, chasing away traffic. Consider some of the following website features that you may not realize are bugging your audience.
How Can You Tweak Your Site for Optimal Performance?
Though you may love your website in its entirety, it’s kind of like having a pet. You can see no flaws in it, but other people may find its tendencies to be annoying, and therefore don’t want to spend any time near it. After spending time and money putting your site together, you may be unable (or unwilling) to see any flaws, but that doesn’t mean that they’re not there. If you’ve been seeing lower performance numbers in your analytics reports, then it may be time for a change.
That doesn’t mean you have to completely redesign the site, of course: it only means some website features might need to be tweaked (or removed entirely). Think about what makes or breaks a visit to another website for you personally. For example, has it been running slowly? This is a big indicator of why your stats have dropped. People like – and expect – high speeds on the internet these days. Even if it’s the fault of their internet provider, rather than you, they may not know who to blame and you are the one who suffers the consequences. If it is your site that’s slow, though, then there are a lot of options “from changing hosting providers and reducing code to optimizing images and more.” Note: this annoys people even more on mobile, so make sure it’s taken care of on all platforms!
Speaking of mobile… have you mobile-optimized? If you’re not a big smart phone user, then you may have neglected to design the site so that it functions its best on small screens. This is a crucial piece of ensuring that people come to and stay on your site. Even more than that, you’ll lose points with Google and other search engines if you don’t make your site mobile-friendly. Luckily, there are a lot of sites that can tell you if your pages are mobile-friendly, so look into this and then make the necessary changes.
The Website Features That Don’t Make the Cut
Other website features that can hurt your traffic are excessive popups. One popup is a good way to get people to sign up for your newsletter, but if you don’t use it in the most productive way, you could annoy visitors enough that they raise your bounce rate. Also, if you’re sporting the kind of design that is at least ten years out of date, then you’re in need of a face lift for your site. Nobody wants to be reminded of page design that went out of style in the early 2000s… or earlier.
Content is one of the biggest pieces of your business (or, it should be). If you have over-saturated your content with keywords, or if your pages are just far too wordy, then you should consider edits and revisions. If you aren’t confident in your own writing abilities, then ask someone else on your team, or hire a freelancer to review. It may seem odd, but consider swapping “your long prose with some multimedia,” because “people only read 28% of your text anyway.” The bottom line is that people like variable content and they don’t like walls of text.
If you suspect some of your website features are causing your site performance to drop, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.