social media marketing- eyler creative

How Does Social Media Marketing Impact SEO?

Social-Media-1Understanding the connection between social media marketing and SEO is extremely important if you want successful brand exposure. Whether or not social media marketing directly impacts SEO has long been debated amongst SEO experts – and the jig is up. “Social signals from Twitter and Facebook aren’t used by Google.” This doesn’t mean that businesses should give up on their social media marketing efforts, in fact, they should up their ante. While Google does not rely on social signals for organic ranking, it does rely on website visits and brand and customer interaction. All of these things are GREATLY impacted by a brand’s efforts on social media platforms.

Let’s take a step back. What exactly is SEO? SEO, or search engine optimization, is a wide net of efforts that ensures a brand is visible in search engine results. Say you run a bike repair company located in Baltimore. Most likely you’ll want to make sure that your business is found on the first page of results when someone searches for “bike repair, Baltimore.” If it doesn’t, chances are you’ll be contacting a marketing firm to assist you with SEO for your company’s website. Now, what does social media marketing have to do with these efforts?

The use of social media marketing has expanded business’ ability to get themselves online, specifically to their target audience, and gives them a chance to interact with their customers. “For many businesses, communication is formal and stiff. Social media requires a different approach, and can be a channel that your brand leverages to communicate in more relaxed and approachable way. It’s a great way to humanize your brand, especially through conversations that evolve in a more organic way.” Humanizing your brand is key, especially with the wide use of social media outlets. Think about it, reading a celebrity’s tweets gives us a feel that we are actually getting a peek into their lives, having the chance to communicate with them, and finding things out in “real time.” When a business uses social media marketing tactics, they’re evoking the feeling in their customers that they have the most up-to-date information. Having a sale? Social media marketing lets your customers know. Staying open later during the summer? Let social media marketing get the word out for you. There’s nothing more that a customer likes than being “in the know.”

Getting back to the point, how exactly does social media marketing impact SEO? Social media is a bridge between your business and its customer base. Sure, you can have a great website, load it up with keywords and ensure that it is mobile-friendly, but how will your customers hear about it? The answer: social media. Using this great marketing tool gives your customers access to your company’s website. Relying on Google searches alone will not give your company as much traffic as, say, making a great social media marketing and SEO plan. These two approaches to marketing build a strong foundation for web traffic and ensure a large audience.

Does your business have a social media marketing and SEO plan? If you answered anything but an affirmative YES, get in touch with Eyler Creative today. We will work with you to fully understand your brand, its target audience, and provide you with a plan to give your brand full exposure on social media and in search engines.

source:
Chapter 9: Social Media Marketing


Eyler Creative:

We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.

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