Have you ever heard of “Nextdoor?” This website self-describes as a “private social network for you, your neighbors and your community. It’s the easiest way for you and your neighbors to talk online and make all of your lives better in the real world.” How, though, does this relate to your company? In fact, Nextdoor for Businesses is part of what they offer, and its benefits might surprise you.
How Can You Use Nextdoor for Businesses?
Once you sign up for Nextdoor, you have the opportunity to make a Personal and/or a Business account. That account will have its own page, of course, and that is where you “manage your reputation, see and respond to all comments that neighbors have shared with you about your business, and keep your business information up to date through your Business Page.” It’s got a similar feel to Facebook, but it is almost better for smaller businesses that might relay on word of mouth. Neighbors who are asking after a particular product or service may see your information, realize that you are nearby, and take advantage.
As with most things, you’ll have to verify your information before you can properly claim your business page. To do this, you’ll need to provide some personal information so that Nextdoor can attempt to contact your business in order to provide a verification code. Once you have that, you’re in!
Nextdoor greatly values privacy, so the specific information of members (people in neighborhoods) will not be visible. However, you will be able to see comments and recommendations about your business, and you can receive private messages from members who may have questions. The goal in all of this is to establish yourself in a particular area so that “neighbors” can begin to generate buzz about you within their neighborhoods.
Ramp up Your Visibility in the Community
“The more recommendations you get across different neighborhoods, the more neighbors will be able to see your Business Page.” Nextdoor works to help your business to get seen, so there are a few ways that you can start to get the word out. Many people on Nextdoor for Businesses will share their information on other social media channels in order to encourage recommendations on Nextdoor itself. Once you begin to get recommendations, the Neighborhood Reach map will come in handy. This map allows you to see the extent of your influence.
What is the value of this map, and of recommendations in general? “Only businesses that have received at least one recommendation from a Nextdoor member will appear in the Recommendations section that neighbors use to find recommended local businesses.” That means you need to generate at least one so that people on the site can see you at all. The more recommendations that you receive over time, the higher on the list of results you will appear.
Wondering what happens if you get some negative recommendations (contradictory though it sounds)? There are a few choices here. If you believe their “recommendation” is inaccurate, then you can either reach out to them via private message, asking them to remove or amend it, or you can comment on the review itself and add your two cents to the conversation for others to see. Keep in mind that you can only have the recommendation REMOVED by Nextdoor if it violates their guidelines, so you may want to give it a try yourself first.
If you need some help working within Nextdoor for Businesses in order to promote your company locally, then get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.