Thinking about creating Facebook ads? It’s a smart advertising step. Of adults who use the internet, nearly 70% of them can be found on Facebook. The social media giant’s platform is, therefore, a tremendous marketing opportunity for businesses. Even so, with many businesses posting Facebook ads on any given day, how can you ensure that your advertisements are reaching your target audience?
Benefits of Setting up Facebook Ads
There are multiple benefits of using Facebook to advertise your business. First, Facebook allows you to easily target your audience by age, location, behavior, and interests. Another reason your business should be advertising on Facebook—it’s cheap. In fact, spending $5 can help you reach as many as 1,000 people. Companies will be hard-pressed to find traditional advertising channels that are that affordable. Other benefits of using Facebook to market your business include:
- The platform allows for quick posts, so it’s fast!
- Facebook ads promote website traffic
- Huge potential to raise brand awareness
- Facebook ads are easy to measure using FB tools and analytics
- Facebook ads can increase customer engagement
Facebook features a beginner’s guide for ad creation. Its “Ads Manager” platform allows businesses to conveniently create and manage their FB ads all in one place. Facebook is continually working to improve its software to help businesses refine their ad campaigns and reach their target audience. When using the platform, companies can select the types of ads that want to use. It’s important to get to know this platform in order to use it effectively and make the most of your ad campaign.
Consult the Professionals
Facebook offers vast marketing potential for businesses—when used effectively. Effective usage is the key to a successful Facebook ad campaign. Unfortunately, many businesses aren’t using the Facebook platform as well as they could be to create ads or to monitor their ad campaigns. Companies that are serious about social media marketing and that understand its vast potential are turning to professional marketing firms to tap into their expertise in this area.
Eyler Creative helps businesses market on Facebook. From ad creation to marketing analytics, our marketing specialists are adept at using Facebook’s advertising tools and using them in a manner that enhances your marketing campaign. If your business is ready to tap into Facebook’s marketing potential, then be sure to get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.