Author: Eyler Creative

If you're tired of hearing about Instagram, it's likely because you aren't using it. Instagram may seem like "just" a social media app used for fun and social proof by teenagers, but that's far from the truth. This platform is the gateway to conversions for a lot of businesses...

If you're tired of hearing about Instagram, it's likely because you aren't using it. Instagram may seem like "just" a social media app used for fun and social proof by teenagers, but that's far from the truth. This platform is the gateway to conversions for a lot of businesses...

Today is Black Friday. Cyber Monday is just around the corner. Christmas will be here before you know it. If you have any e-commerce that would take place during the upcoming season, then you need to work on your holiday marketing and SEO now, when people have already started looking for gifts. SEO Efforts to Get in Front of Christmas Shoppers To be honest, you should start your planning for Black Friday through the end of the year as early as October. The sooner you begin strategizing, the more complete your plan will be, and the more success you'll see. If you've waited until now, though, don't worry! There's still time to take advantage of the online sales rush to come. To start with, take a look at your keyword rankings to see where keywords stand that you want to focus on for your holiday marketing. If they're in need of a bit...

Google is a force within the online world that is not to be questioned. When it comes to this company's reach and influence, there can be no debate. That's why it's essential that you work with Google, to take advantage of the tools and tips that they offer so that you can enhance your marketing strategy as effectively as possible. Let Cloud-Based Tech Drive Your Teamwork "Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually." These numbers are unbelievably huge and necessitate you using this search engine in your SEO work and beyond. However, in order to make the most of this search giant, you have to try and understand the algorithm (or, how things work behind the scenes). We don't have to get into that right now, but we will talk about some things offered by Google that can help you to take advantage of...

It should go without saying that site speed is critical. If your website is loading slowly, then you will lose out on conversions. Since site speed can impact your SEO, you should start looking now to see what your website speed is like, and what you can do to give it a boost ASAP. Help Google to Help You "53% of mobile website visitors will leave if a webpage doesn’t load within three seconds." Can you afford to lose over half of your traffic? Most people  would certainly like to avoid this scenario if possible, and it is possible to prevent this loss. Start with a site load speed test online (or try a few) and, if there seems to be a problem, then seriously consider some additional steps. For now, though, let's explore more of what Google does with information like the speed of your site. You can track the actions of...

Content marketing and creation can be a tricky business. You want to post often, but not too often. You want to share your content across multiple platforms, but not all in the same format, and not completely re-worked, either. How, then, can you produce high-quality content and re-purpose it in the most effective way? What Is Your Audience Looking For? It can be difficult to know how many posts you should produce. Many businesses will try to put out as much content as possible, but that isn't a great strategy if your content's quality is suffering as a result. "Work smarter, not harder." You can, in most cases, re-purpose content that you've previously created in order to be active on your media channels without having to force yourself to write when the inspiration isn't flowing. To begin with, see if you can determine what your most popular posts of the past have been....

You know the value of search engine optimization, so you've probably already taken care of optimizing your pages and their content. A big part of that is image optimization, though, so make sure you include images in your SEO efforts! Photo Origin, Size, and Labels All Matter Whether it's for a blog post, page, email, or ad, you should always utilize images. When done right, pictures can be one of your greatest assets. Imagine the relief that a reader feels when he or she has just read long walls of text and is then presented with a photo, graph, or even an infographic. They break up content blocks and provide interest in the midst of something that may not necessarily be exciting on its own. If you want to use images but aren't sure where to get them, then you're not alone. There's a multitude of stock photo websites out there, but the...

Instagram is still big. In varying demographics, this photo and video platform is still a powerful force, whether for personal or business use. If you're at all interested in working on some Instagram marketing strategies, then you may see an increase in sales if it's done right! Social Media Is Big in Boosting Your Sales "74% of consumers use social media to guide their buying decisions. And 71% of people are more likely to buy something based on a social media recommendation." If you don't at least have an account with Instagram, then you need to make one. If you already have one but don't run any ads, then you should consider giving it a try. It's an easy-enough site to utilize, and it's one of the quickest to grow at such an enormous rate. Not taking advantage would be a big business mistake. Once you've created an account, then, what should your...

Whether it's your fault or not, there will likely be at least one incident that causes your customers faith in you to waver, or which dissuades potential customers from giving you a try. Your online reputation is a tenuous thing, as a single mistake can haunt your business for a very long time. How do you avoid such scenarios, and how do you bounce back from them if something happens? Responding to Inevitable Negativity Nobody wants their company to be thought of in a negative light, but poor online reputation management can be even more devastating than a simple unfavorable opinion. "41% of brands that experienced an event that damaged their reputation said their revenue decreased as a result." Losing business and opportunities for conversions is something that many companies can't recover from. An employee may have had a disagreement with a client on your Facebook page. A competitor may have slandered you...

It may seem impossible for smaller businesses to compete online when larger companies have more resources to advertise, but it isn't impossible at all! If you need some pointers in how to get started with small business SEO efforts that will bring in more traffic, then read on below. How Are You Presenting Yourself Online? To rank more highly in Google and to improve your site as whole, you need to do a number of things. To start with, you want to stand apart from the crowd. Determine your audience, your "niche," and what makes you unique. Otherwise, why would people choose you over competitors, whether they be small or large? Next, remember your branding. This is something everyone can - and should - spend time on, no matter your size or budget. Branding can be as simple as the development of a tagline and logo: "do they represent your company without further...