Author: Eyler Creative

Simply put, sitelinks help your customers navigate around your business or organization website right from a search results page. These links allow them to bypass your homepage and land right on the landing page that's applicable to their needs. Sitelinks save users time and ensure they find the landing page they're looking for right away. By directing users to the best result, sitelinks promote streamlined searching, increasing the professional appearance and functionality of your site....

Thinking about creating Facebook ads? It's a smart advertising step. Of adults who use the internet, nearly 70% of them can be found on Facebook. The social media giant's platform is, therefore, a tremendous marketing opportunity for businesses. Even so, with many businesses posting Facebook ads on any given day, how can you ensure that your advertisements are reaching your target audience?...

If you're concerned about maintaining your business website's ranking with popular search engines like Google or Bing, then you know how important it is to feature up-to-date content. Not only do you NOT want your customers or clients to read out-of-date information in association with your business or organization, but you also want to provide them with fresh information that can entice them to procure your products or services. Keeping your content fresh and updated should be a cornerstone of your content writing endeavors—and here's why....

Email marketing is one of the driving forces behind businesses and only grows in importance as the years pass. Among marketing professionals, 80% agree that email is the major factor in acquiring and retaining customers. In addition, email marketing provides an excellent return on your investment. You get back an estimated average of $38 for every $1 spent. Yet, email marketing remains widely overlooked in many small businesses....

Whether you're an international, national, or strictly Main Street business, you need to be concerned with local SEO, because your competitors certainly are. Getting the local part right when it comes to your business' website is particularly important if you have a brick-and-mortar establishment to which you're trying to drive traffic. ...

Our world turns on internet connectivity. But it wasn't always so. In fact, a large number of online businesses began long before mobile optimization was necessary. While the original web design worked well for years, now its outdated configuration can make doing business a hassle. With an endless list of search results, customers tend to give up on a site that fails to respond almost immediately. A website redesign could mean the difference between financial success and complete obscurity for a brand....

Each year, new technological tools are developed, and the existing ones see updates made over time. This impacts the way digital marketers formulate the best strategies to lure consumers to their brands. They have to be at the forefront of the curve when it comes to the emerging trends in the marketing realm. If you're ready to change as new digital marketing trends in 2019 take the marketing scene by storm, here are some of the changes you can expect....

If you're tired of hearing about Instagram, it's likely because you aren't using it. Instagram may seem like "just" a social media app used for fun and social proof by teenagers, but that's far from the truth. This platform is the gateway to conversions for a lot of businesses...

Today is Black Friday. Cyber Monday is just around the corner. Christmas will be here before you know it. If you have any e-commerce that would take place during the upcoming season, then you need to work on your holiday marketing and SEO now, when people have already started looking for gifts. SEO Efforts to Get in Front of Christmas Shoppers To be honest, you should start your planning for Black Friday through the end of the year as early as October. The sooner you begin strategizing, the more complete your plan will be, and the more success you'll see. If you've waited until now, though, don't worry! There's still time to take advantage of the online sales rush to come. To start with, take a look at your keyword rankings to see where keywords stand that you want to focus on for your holiday marketing. If they're in need of a bit...

Google is a force within the online world that is not to be questioned. When it comes to this company's reach and influence, there can be no debate. That's why it's essential that you work with Google, to take advantage of the tools and tips that they offer so that you can enhance your marketing strategy as effectively as possible. Let Cloud-Based Tech Drive Your Teamwork "Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually." These numbers are unbelievably huge and necessitate you using this search engine in your SEO work and beyond. However, in order to make the most of this search giant, you have to try and understand the algorithm (or, how things work behind the scenes). We don't have to get into that right now, but we will talk about some things offered by Google that can help you to take advantage of...