Accessibility matters. This should be obvious, but more and more we’re realizing that not everyone builds their websites with this crucial piece in mind. Not having a website that is ADA compliant means that you are preventing a part of the population – and a part of your audience, since they’re on your site –
We’ve used the Yoast SEO plugin for a long time to guide our page and post optimization. In the past few years, we’ve also come to use the Elementor page builder almost exclusively for our website creation. The reason we use both of these web tools is because…well, they’re both the best of the best!
In this time of COVID-19 many businesses and people are struggling – from emotional, psychological, and economic standpoints. Along with this, I’ve seen a lot of talk and writing about practicing business with empathy. Empathy is a popular word (nearly a business buzz word now) and a concept that many business leaders have embraced. Heck,
Knowing which social media networks are best for your business, or organization, is critical to be able to engage with your target audience. Reaching the right people at the right time with the right content helps to increase engagements and conversions on social media. How do you know what social media platform(s) are right for
Simply put, sitelinks help your customers navigate around your business or organization website right from a search results page. These links allow them to bypass your homepage and land right on the landing page that’s applicable to their needs. Sitelinks save users time and ensure they find the landing page they’re looking for right away. By directing users to the best result, sitelinks promote streamlined searching, increasing the professional appearance and functionality of your site.
Thinking about creating Facebook ads? It’s a smart advertising step. Of adults who use the internet, nearly 70% of them can be found on Facebook. The social media giant’s platform is, therefore, a tremendous marketing opportunity for businesses. Even so, with many businesses posting Facebook ads on any given day, how can you ensure that your advertisements are reaching your target audience?
If you’re concerned about maintaining your business website’s ranking with popular search engines like Google or Bing, then you know how important it is to feature up-to-date content. Not only do you NOT want your customers or clients to read out-of-date information in association with your business or organization, but you also want to provide them with fresh information that can entice them to procure your products or services. Keeping your content fresh and updated should be a cornerstone of your content writing endeavors—and here’s why.
Email marketing is one of the driving forces behind businesses and only grows in importance as the years pass. Among marketing professionals, 80% agree that email is the major factor in acquiring and retaining customers. In addition, email marketing provides an excellent return on your investment. You get back an estimated average of $38 for every $1 spent. Yet, email marketing remains widely overlooked in many small businesses.
Whether you’re an international, national, or strictly Main Street business, you need to be concerned with local SEO, because your competitors certainly are. Getting the local part right when it comes to your business’ website is particularly important if you have a brick-and-mortar establishment to which you’re trying to drive traffic.
Our world turns on internet connectivity. But it wasn’t always so. In fact, a large number of online businesses began long before mobile optimization was necessary. While the original web design worked well for years, now its outdated configuration can make doing business a hassle. With an endless list of search results, customers tend to give up on a site that fails to respond almost immediately. A website redesign could mean the difference between financial success and complete obscurity for a brand.