Defining Cornerstone Content

It seems straightforward enough: cornerstone content is the page(s) or post(s) that is your best work, what you’d like to rank for in search engines, and the piece that is the most important for your business. What this content looks like more specifically will depend on your company and industry, but understanding how it functions,

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The Focus Keyword: a Focal Point of Maryland SEO

To craft a comprehensive strategy for Maryland website design and digital marketing, you need to consider all the factors. The many facets and components of online marketing make up a total and complete strategy, and without incorporating at least most of them, you may find your success…lacking. Content marketing, of course, is one of those

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The Focus Keyword: a Focal Point of Maryland SEO

When writing and optimizing a blog, or constructing a local landing page, or just another any task within the SEO sphere, you need to have a focus keyword. This word (or phrase) is the cornerstone upon which your work for that post or page is built. Naturally, then, choosing the right keyword is a critical

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digital marketing in Maryland | Eyler Creative

Optimizing Your Blog and Content Intros

Writing blog posts always sounds like a simple concept. In fact, a lot of businesses scoff at the idea, picturing something like the personal blogging days of yore when people would record their day to day thoughts on Blogspot and similar sites. Fortunately, blogging – or, content marketing – is not quite the same as

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SEO baltimore | Eyler Creative

Copywriting Tips to Achieve Your Goals

Copywriting can feel like a bit of a lost art, or a lost cause. “My computer will correct me if it isn’t grammatically correct,” some say. “Nobody reads anymore anyway,” say others. It’s true that we have a lot of tools to help guide our writing these days, and it’s also true that the collective

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No More Tags for Your Marketing Strategy

A lot of people like using tags. Social media especially is a hub of tags: Instagram, Tiktok, Facebook, Twitter… These tags help people to find more relevant content and to stay engaged. However, on your website, it’s not really a great practice. Not only are those tags not going to go anywhere outside of your

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The Value of Original Content in SEO Efforts

For those working on their search engine optimization in Maryland, you may feel like you’ve read all of the tips and tricks that are out there. When it comes to content marketing in particular, it’s easy to feel like you’re stuck in a rut and making little progress. However, you may not be fully aware

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Search Engine Optimization and Page Experience

Google is constantly changing the algorithm: what matters the most to get your website ranked highly in search results. “Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience.” These Web Vitals, as well as something called “page experience,” are now officially coming into play,

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Small Business SEO: Tips to Boost Visibility

For small businesses, particularly for those who are in the early stages of their marketing efforts, or whose past efforts haven’t produced results and who are now changing gears, it can be tough. There are so many digital marketing strategies to try, and tons of “experts” clamoring to make their pitches for plans that could

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web design in maryland - Eyler Creative

What Makes Good Web Design?

Maybe you’ve had your current website for ten years, or maybe it just launched this month. Whatever the case, you may have some sense of what makes a good website, but may also have some questions about “what works” as trends evolve and change. Certainly, a website of more than a few years in age

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