Knowing which social media networks are best for your business, or organization, is critical to be able to engage with your target audience. Reaching the right people at the right time with the right content helps to increase engagements and conversions on social media. How do you know what social media platform(s) are right for your business? How do you know what content to post to social media pages? How often should you post content to social media? If you’re searching for answers to these questions, then you should consider hiring a social media manager.
Finding the Perfect Social Media Manager
Social media is in a constant state of flux. Not only do social media platforms come and go (see Google+), but even the ones that stick around are continuously updating their features and tools. From a social media marketing standpoint, trying to keep up with what’s new in social media is challenging – even for the most in-tune marketer.
When considering hiring a social media manager, who should you hire? Should you hire a new employee or a free-lancer or a digital marketing agency? Let’s evaluate each alternative.
Hiring a new employee for your social media marketing is tempting. They’re in-house and can coordinate easily with you, or your marketing department. They’ll be dedicated to your social media success. But employees are expensive and the work required for social media marketing efforts may not be a full-time job. Perhaps a hiring a free-lancer makes sense.
If you’re looking to hire a free-lancer, there are some things to consider. A free-lancer is typically hired for a specific task over a specific timeframe. Knowing that social media is a constantly evolving and growing area of marketing, having a free-lancer for a set period of time can be an impediment to a successful social media strategy. Does a free-lancer always have your company’s best interests in mind – or are they looking for their next gig? Most free-lancers will probably to a decent job of dedicating their time and effort to your project, but it’s really just that…a project. When the project is over, they’ll move on to the next gig.
What about digital marketing agencies? What do they bring to the table when it comes to your business’ social media efforts? Digital marketing agencies are typically more than “just social media marketers.” Most of the time these digital agencies do: website design, search engine optimization, content marketing, as well as social media marketing. By being well rounded in all things “web”, digital marketers can help provide a comprehensive digital marketing strategy which includes social media marketing. Plus, digital marketing agencies are always up-to-date on new social media trends and can help build a winning online strategy – and execute and track it for you.
If you’re looking for someone to manage your social media channels, a digital marketing agency is probably your best option for an affordable (less expensive than hiring a new employee) and effective solution. A digital marketing agency will be committed to your success (as opposed free-lancers will start your project and then will be quickly looking for their next gig) and will help measure ROI (return on investment) of your social media engagements.