We created a new website and holistic marketing strategy to help ALC Weaver Electric expand their online reach.
ALC Weaver Electric
ALC Weaver Electric opened its Hagerstown, Maryland electrical contractor business with one goal, to provide quality workmanship with timely and courteous service. Their professional, experienced electrical contractors are certified and insured which gives their customers peace of mind.
They offer comprehensive commercial and residential electrical wiring and lighting services and are proud that most of their business comes from referrals and repeat customers.
ALC Weaver Electric came to us because they wanted a new website for their growing business. Their existing website was minimal, and they wanted to add features such as a contact form, email sign up, and blog. Essentially, they were looking for a website that showcased their services and expertise in the field. In addition to a new website they were looking to expand their marketing efforts to include search engine optimization, social media marketing, and to overall focus on growing their clientbase.
We spoke with the ALC Weaver team and took time to fully understand what their goals were for the site redesign, who their target audiences are, and what their current marketing efforts were. We discussed our recommendations for an updated marketing strategy as well as a site layout that would be intuitive for their visitors.
We built ALC Weaver Electric a new site that was bright, modern, and easy-to-navigate. The site is fully responsive, so visitors on any device will have a positive experience. Whether users are looking to learn more about the company, request an estimate for their unique needs, or learn more about their services, they can do so with ease. In addition to a new site we created a strong local SEO strategy that will help ALC Weaver Electric gain exposure with their target audiences.
Digital Marketing Services Provided
Digital Marketing Strategy Consulting
We spoke with the ALC Weaver Electric team to discuss their goals and vision for the new site and needs for an updated marketing strategy. Taking time to fully understand their needs, what was working and what wasn't, we worked together to come up with a strategy to create them a modern site design and targeted marketing strategy.
Website Design & Development
We built ALC Weaver Electric a new website that allows users to seamlessly learn more about the business, their services, and easily get in touch. The site is responsive on all devices and links to their social media channels.
Search Engine Optimization
We created a strong SEO strategy for ALC Weaver Electric based on their services offered, and target areas and audiences. We performed keyword research to ensure that our strategy was all-encompassing and would speak to those searching for their services.
Social Media Marketing
ALC Weaver Electric was an established business within their community but they wanted to expand their outreach to get in front of a wider audience online. We implemented a strategy that combined content marketing and social sharing so they could reach that target audience.
Content & Inbound Marketing
In order to support our SEO strategy, we created a monthly blogging schedule that incorporates their keywords and target markets. These posts are shared across their Google My Business and social media channels, both directing traffic to their site as well as supporting their keyword ranking.
Online Reputation Management
In order to build positive online reviews, and keep any negative feedback offline, we built ALC Weaver Electric a customer feedback survey. Once jobs are completed they can send their customers the feedback survey in order to prompt an online review.
To stay in front of their target audiences, we created an RSS to email campaign that sends their audience links to their most recent blog posts. We designed an email template for them that is consistent with their current branding and that calls users to action to get in touch. In addition, to help build their email list we created an online email sign up form that lives in the footer of their site.
Improve your online presence!
We’re happy to have a conversation with you about your business, its goals, and how we can help improve your online presence to gain better engagement and get more customers.
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