AllSan
“Created for individuals and families interested in safe and skin-friendly alternatives to harsh hand sanitation, AllSan’s hand sanitizers combine a CDC-recommended 77% ethanol alcohol base with a gentle, fragrance-free formula. AllSan’s full line of hand cleansers, creams and serums provide gentle cleansing and regenerative benefits that are the perfect addition to self-care and family routines.
AllSan values environmental consciousness & community support. The carefully considered eco-friendly packaging is made of 100% biodegradable PET and 100% PCR aluminum, which is gentle on the environment. What’s more, for every purchase made, AllSan donates a bottle of hand sanitizer to a healthcare hero on the customers’ behalf.”

C-Care is a company with a history, having acquired the DIRT product line and been in the beauty game for years. When Covid hit, though, they wanted to shift their production focus to hand sanitizer (AllSan), but needed help with a new website for the products, and to advertise them amid heavy competition.
We met with some key stakeholders to determine the best course of action, knowing they wanted to get started right away to dive into a hot market. The Eyler team worked fast to tackle various items at once, getting the website into good shape, developing a strategy for digital marketing efforts, and exploring the Amazon landscape to determine if this platform would work for C-Care as an additional outlet for their e-commerce.
We are confident that having worked with C-Care on this project will help them to sell more hand sanitizer and other health and beauty products than ever. If you want to make sure that your business is well-represented online with a fully-modern site, then get in touch with Eyler Creative today!
“Eyler Creative has built two websites for me. In both cases, Rebecca & Justin were creative, responsive and patient. As a busy business owner, making time to get my ideas and content together was hard. They guided me through it, showing patience as well as the right amount of nudging to keep the project forward.
The Eyler team is professional and generous with their expertise.”
Digital Marketing Services Provided
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Digital Marketing Strategy Consulting
From the beginning, we collaborated with the core C-Care team - and then very closely with our point person, Taylor - to lay the groundwork for a plan that was fully in line with their vision for product expansion.
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Website Design & Development
A new product line needs a fresh new look, so a brand-new website was developed in order to market it. We made the AllSan website fresh and unique, but didn't cut ties to the C-Care brand at large.
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Content Marketing
SEO and content marketing were absolutely key in working to boost the product's organic SEO. In an environment where paid ad space came at a premium, it was more important than ever to have a strong organic strategy.
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Social Media Marketing
Another crucial step was to implement a solid marketing plan on various social platforms. AllSan had a fantastic array of high-quality photos to share, so we made use of Instagram, Facebook, and more to advertise their hand sanitizers.