Eyler Creative has been an unparalleled partner to CaringOn, a nonprofit I co-founded with the late Judy Davanzo. We would not be where we are without them.

Lee CaringOn

CaringOn

CaringOn was founded by Judy Goldberg Davanzo and Lee Kappelman to give caregivers an opportunity to “recharge, refresh, and renew” and take a break from their caregiving responsibilities. Patients now have a way to express their gratitude to their caregivers by gifting them with time to themselves. This can include anything from a few hours to sleep in a hotel to spa services, dinner and a show. Know a caregiver who has gone the extra mile? Get in touch with CaringOn to nominate a caregiver today. They’ll work with you to customize your gift so that it is personal and special.

We worked with CaringOn to create a website that encompassed all that their wonderful non-profit had to offer. When we first met with the CaringOn team we took time to fully understand their vision and what their goals were for the website. Included in their goals was the ability to accept online donations, to seamlessly carry through their strong branding and design elements to the website, and to provide users with engaging sections that updated them with the most recent CaringOn news and gifts.
The CaringOn site lays out the organization’s mission and vision clearly and concisely. Upon visiting the site, users get a feel for the work that CaringOn is involved in – providing caregivers with an opportunity to “recharge, refresh, and renew,” and they are called to action to donate or learn more about the organization. Between the thoughtful use of images, CaringOn branding elements carried through out the site, and clear calls to action, the site is exactly what CaringOn was looking for.
In addition to the website design, we continue to work with CaringOn to develop and implement marketing strategies to further their reach and engagement. Between developing marketing materials, such as brochures, info-graphics, and business cards, to working together to develop a strategy that will help them create strategic partnerships, the Eyler Creative team is fully dedicated to seeing CaringOn flourish.
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"This began a strategic partnership that has rivaled no other. Eyler is part of our inner circle and advise us on our mission, vision, and strategic direction as well as design our collateral materials, manage and create much of our social media, host events electronically (they even created an event on our behalf and were the organizers on the ground), and so much more."

Lee  |

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CaringOn

Digital Marketing Services Provided

  • Digital Marketing Strategy Consulting

    We met with the CaringOn team to create a strategy for their new website and social media channels. We made sure that the organization's branding was carried through from the website to social media to email campaigns, and we worked with their team to integrate a donation platform within their site.

    We continue to work with CaringOn to develop and implement marketing strategies aimed at successful engagement, expanding their professional partnerships, and increasing donations.

  • Website Design & Development

    We built the new CaringOn site so that it was responsive on all devices. From desktop to mobile phone, all users can enjoy the site seamlessly. We organized the site content so it was laid out with user experience (UX) in mind. Engagement is key for this organization, so we created a strategy to keep users interested and coming back for more CaringOn updates.

  • Social Media Marketing

    From crowd-sourcing donations to getting the word out about upcoming events, we work with CaringOn to create and implement their social media marketing strategy.

  • Brand Strategy Development

    We worked with CaringOn to design their marketing materials and to ensure that their branding was successfully carried through to their website, social media channels, and email marketing campaigns.

  • Email Marketing

    When CaringOn has an upcoming event or donation drive we create email campaigns that call their audience to action. In order to increase engagement with the campaigns, we create a targeted campaign schedule based on user studies.

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