Justin and his team have done a great job for us here at Comprehensive Spine & Sports Center. I have been a client for years. We have worked directly with Justin, Christina and Elaine on our website, internet marketing, blogs and social media marketing. They have been great and the results have also been great. I highly recommend Eyler Creative.
We spoke with the Comprehensive Spine & Sports Center team to fully understand what their goals were for the new site’s look and feel, who their target audiences were, and what their current lead generation flow was. We then discussed what was working, and what wasn’t, so that we could implement a solution.
We spoke with the Comprehensive Spine & Sports Center team to discuss their goals and vision for the new site and needs for a trackable lead generation flow. Taking time to fully understand their needs, what was working and what wasn't, we worked together to come up with a strategy to create them a modern site design and analytics-based lead generation system.
We built Comprehensive Spine & Sports Center a new website that allows users to seamlessly request an appointment, learn more about the practice, their services, and easily get in touch. The site is responsive on all devices and links to their social media channels.
We created a strong SEO strategy for Comprehensive Spine & Sports Center based on their services offered, and target areas and audiences. We performed keyword research to ensure that our strategy was all-encompassing and would speak to those searching for their services.
While Comprehensive Spine & Sports Center has a dedicated client-base, they wanted to get in front of a wider audience online. We implemented a strategy that combined content marketing and social sharing so they could reach that target audience.
In order to support our SEO strategy, we created a monthly blogging schedule that incorporates their keywords and target markets. These posts are shared across their Google My Business and social media channels, both directing traffic to their site as well as supporting their keyword ranking.
In order to build positive online reviews, and keep any negative feedback offline, we built Comprehensive Spine & Sports Center a customer feedback survey. Once patients complete their appointments they receive the feedback survey in order to prompt an online review.
To stay in front of their target audiences, we created an RSS to email campaign that sends their audience links to their most recent blog posts. We designed an email template for them that is consistent with their current branding and that calls users to action to get in touch. In addition, to help build their email list we created an online email sign up form that lives in the footer of their site.
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