Cox Roofing
Cox Roofing is a full-service, certified roofing contractor providing residential and commercial roofing services to the residents of the state of Maryland, with particular focus on Baltimore City, Baltimore County, Harford County and Howard County. In addition to residential and commercial roofing installation and repairs, Cox Roofing offers siding and gutter installation.

Objectives
Solutions
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Digital Marketing Strategy Consulting
We took time to understand what was working... and what wasn't. Combined with our thorough knowledge of their clientele, we used this understanding to create a digital marketing strategy that included a website redesign, digital campaigns with corresponding landing pages, and proper lead generation.
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Website Design & Development
We built Cox Roofing's site so that it included all of the modern design trends that apply to their industry. From call-to-action forms to social media integration, this site is designed to both be long-lasting and provide users with optimal UX.
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Search Engine Optimization
We developed and implemented a thorough SEO strategy for Cox Roofing based on popular search terms with a focus on their target markets.
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Social Media Marketing
We worked with Cox Roofing to define and execute a solid social media strategy that speaks to their target audience and keeps them engaged with the company.
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Content & Inbound Marketing
Working side-by-side with our SEO and SMM strategies, our approach to content and inbound marketing keeps their audience engaged. By posting content on topics ranging from "roofing trends" to "DIY mistakes NOT to make," the site now serves as a resource for visitors.
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Search Engine Marketing
Between creating, managing, and reporting on Cox Roofing's Google Ads, we work with them to determine the best use for their marketing budget and then put that strategy into play.
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Online Reputation Management
Maintaining a positive online reputation in a world where social media dominates is imperative. We monitor Cox Roofing's social media accounts and online reviews and ensure that responses are appropriate and address client issues.
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Brand Strategy Development
From logo creation to business card design and a branded print package, we worked with Cox Roofing to fully present their brand online and off.