By incorporating a strong call-to-action on every page, we set up the new site to seamlessly work as a lead-generation system for their business.
Cox Roofing is a full-service, certified roofing contractor providing residential and commercial roofing services to the residents of the state of Maryland, with particular focus on Baltimore City, Baltimore County, Harford County and Howard County. In addition to residential and commercial roofing installation and repairs, Cox Roofing offers siding and gutter installation.
Cox Roofing’s old site was a bit dated and could benefit from a modern design and layout. The site had a lot of good content but it was laid out in a way that was text-heavy and not designed with a focus on user experience (UX). We know how much aesthetic has to do with converting a lead, so we suggested a website overhaul with particular attention put on their local landing pages which are used for their ad campaigns. In addition to increasing ad conversions they wanted to see their website show up organically (and consistently) in search results for their targeted service areas. In order to address their concerns we put together a full digital marketing package which included a new website, heavy search engine optimization (SEO), a lead generation funnel, reputation management, and a refocus in their existing content marketing strategy.
We created a new website for Cox Roofing that is modern and fully responsive for all devices. The design focused directly on user experience (UX) and lead generation – each page has a clear call to action and is laid out in a way that is visually engaging. Requesting a free estimate or learning about the services that they provide is easy and intuitive for users. Our SEO strategy has increased their keyword ranking tremendously, especially for their target markets. Their lead generation system is completely trackable, from phone calls made from Google My Business, to the leads gained on local landing pages.
Increase in Google Keyword Ranking
Increase in Site Traffic
Increase in Lead Generation
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