DIRT products are meant to add ease and style to whoever you are & however you like your hair.


“DIRT Products was formerly Jonathan Products – a high-end hair styling brand co-created with celebrity hair stylist, Jonathan Antin. Our products were well-known and could be seen in L.A. salons, magazines, on brick & mortar shelves. Jonathan left to continue his salon business and we soon realized that our star product, DIRT Texturizing Paste was quickly developing a loyal fan base of its own.

Jonathan Products became DIRT Products in 2019 to pay homage to DIRT Texturizing Paste, but with the new ideation that DIRT represents clean, luxury & sustainable. With new products centered around nature-derived elements such as Nectar (infused with real agave Nectar) and Clay (made with bentonite clay & charcoal), we wanted to breathe new light into DIRT and create quality styling products that are as clean as they are eco-friendly.”

C-Care adopted the DIRT product line from a celebrity hair stylist, adopting with it their loyal customer base and high expectations. Without the celebrity name behind the line, though, they needed a bit of help keeping the brand going steady and, in fact, shining more brightly than ever in the hair care space. 

The Eyler Creative team knew that social media would be the best avenue for this, and so we put a plan in place to maintain DIRT’s current customer base while encouraging new customers to give the products a try. Our social media marketing efforts began with compiling high-quality graphics to use on Facebook, Instagram, and beyond, since this was the best way to quickly attract the attention of their target audience. From there, thoughtful messaging and intentional posting would encourage people to visit the DIRT website and make their first (or just another) purchase!

We are confident that having worked with C-Care on this project will help them to reach more customers for their DIRT line than ever. If you want to make sure that your business is well-represented online with a fully-modern site, then get in touch with Eyler Creative today!


“Eyler Creative has built two websites for me. In both cases, Rebecca & Justin were creative, responsive and patient. As a busy business owner, making time to get my ideas and content together was hard. They guided me through it, showing patience as well as the right amount of nudging to keep the project forward.
The Eyler team is professional and generous with their expertise.”

Kristen Cooper  |

Leap Day Media

Digital Marketing Services Provided

  • Digital Marketing Strategy Consulting

    A comprehensive kickoff meeting, followed by many group video calls, meant that we hit the ground running with a clear idea of where C-Care wanted to take the DIRT brand.

  • Social Media Marketing

    The focus of this strategy was social media, so we made sure to develop a thorough and multi-faceted approach. We carefully considered all possible platforms, and of course made sure that each and every post was totally on-brand for DIRT and the evolving vision.

Improve your online presence!

We’re happy to have a conversation with you about your business, its goals, and how we can help improve your online presence to gain better engagement and get more customers.
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