With clear calls-to-action and an updated look and feel, their new website works as a successful lead generation tool.
F&M Contractors
Founded in 1979, F&M Contractors installs and replaces both asphalt and concrete driveways and patios. During the last decade they have removed and replaced driveways at a rate of over 100 per year.
Objectives
F&M Contractors partnered with Eyler Creative years ago on their very first website. Later, that same site was migrated to WordPress, then redesigned with more modern feel functionality. Because we worked with F&M on their digital strategy from the very beginning, their search results rankings are 100% attributed to our combined efforts. Between multiple site designs (including mobile/responsive design), a nuanced digital strategy, and geo-targeted Facebook campaigns, there has been a lot of very rewarding work to do!
Solutions
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Digital Marketing Strategy Consulting
We work closely with the F&M team to tailor their evolving digital marketing strategies based on their current needs and focus areas.
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Website Design & Development
It can be difficult to stand out when there are so many local contractors, but F&M's clear site navigation, beautiful project photos, and easy-to-find contact information does the trick.
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Search Engine Optimization
Ranking for popular keywords with heavy competition is hard, but F&M manages to see fantastic keyword rankings as a result of intensive page optimization and regular blogging.
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Social Media Marketing
We work closely with F&M to create Facebook ads that not only capture the attention of people browsing on the platform, but also drive traffic to dedicated site landing pages.
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Online Reputation Management
One negative review - whether authentic or mistaken - can spoil your reputation. We carefully address all reviews alongside the F&M staff to ensure customers feel heard and that any problems that they have are solved promptly.
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Email Marketing
Every month, we send an email to F&M's customers providing useful information and alerting them to any current discounts or promotions.
Results
We designed a website for F&M Contractors that highlights their main areas of services while showing off photos of all the work they’ve done. Our SEO efforts over time have definitely paid off, with three dozen of their keywords living on the first page of Google search results. Finally, our social media marketing – the development of geo-targeted ads with specific landing pages and a branded video – brought in the kinds of clicks and calls that F&M was looking for.
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Increase in Online Leads
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Increase in Phone Calls
Improve your online presence!
We’re happy to have a conversation with you about your business, its goals, and how we can help improve your online presence to gain better engagement and get more customers.