We created a new website for Gardiner & Larson Homes that is eye-catching, engaging and fully responsive for all devices.

Gardiner & Larson Homes

For over 20 years, the design-build team of Gardiner & Larson Homes has been designing and building extraordinary new homes and renovations throughout Fairfield County, CT as well as the Hamptons, Westchester, Vermont and Kiawah Island, SC.

Judy Larson, the principal designer of Judith Larson Associates, LLC and Gardiner and Larson Homes, has over 25 years experience in residential design and construction. Her enormous passion for home design is apparent in all of the homes they build, and reflect consideration of every feature, big and small. Judy works directly with her clients to design their homes with them and then coordinates the work of her talented team of residential designers and architects to produce both construction and detailed interior drawings and specifications.

Objectives

Gardiner & Larson’s website was a bit dated and needed an aesthetic update to match the stunning work that the design and build team creates. The site content needed some reorganization as well so users could learn more about Gardiner & Larson while also easily navigating through the team’s project galleries, learn more about their press features, and of course get in touch. Gardiner & Larson also wanted to boost their SEO ranking so they’d show up prominently for locally targeted searches. In order to address their concerns we put together a full digital marketing package which included a new website, search engine optimization (SEO), a lead generation funnel, and a keyword-focused content marketing strategy.

Solutions

  • Digital Marketing Strategy Consulting

    We took time to understand what wasn't working for the Gardiner & Larson team in terms of their existing marketing strategies and laid out a comprehensive marketing strategy for their online efforts with a focus on gaining organic leads.

  • Website Design & Development

    We built Gardiner & Larson a new, modern website that focuses on user experience (UX). We featured their galleries prominently on the site so prospective clients could really get a feel for the luxurious work Gardiner & Larson completes. The site also works as a lead-generation tool for them, allowing users to get in touch via an online form.

  • Search Engine Optimization

    We developed and implemented a search engine optimization (SEO) strategy with particular focus on local searches. In addition to an SEO strategy we performed extensive industry keyword research and created engaging local landing pages.

  • Content & Inbound Marketing

    Based on our SEO strategy, we created and consistently maintain, Gardiner & Larson's content and inbound marketing. In order to consistently hold their organic rankings we tailor our monthly focus based on their analytics.

Results

We created a new website for Gardiner & Larson Homes that is eye-catching, engaging and fully responsive for all devices. The design focused directly on user experience (UX) and lead generation – users can easily get in touch with the team via online form, phone number, or email. Users can also browse their project galleries to start gaining inspiration for their next big project. Our SEO strategy has increased their keyword ranking tremendously, especially for their target markets.
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