Harbor Beach Resort Association (HBRA) is a small, family-oriented summer resort located on the shores of Lake Huron in Harbor Beach, Michigan.

Harbor Beach Resort

“Harbor Beach Resort Association was founded in 1896 as a summer destination for midwestern families wanting to escape the oppressive summer heat. This secluded resort, located on the shores of Lake Huron, continues to welcome back generations of families who have made HBRA their vacation destination since the turn of the last century. With some 40 historic summer cottages dotting the shoreline, a centrally located Clubhouse and dining room, a waterfront “party hall,” private golf course, tennis courts, pool, beach, friendly staff and more, Harbor Beach Resort provides guests with a family-friendly, quintessential summer experience. There is definitely a little something for everyone!”

Though Harbor Beach Resort has an impressive history, they wanted their website to reflect modern sensibilities. We worked closely with a key stakeholder on their team to produce a website that was simple, visual, and above all, a resource for the families who stay in the community. With their priorities in mind, we began work on getting the new website in shape so it could act as a hub of information before the upcoming summer season.

Without sacrificing the remarkable story of how the Resort and its Association came to be, we designed a website that didn’t overburden visitors with information, but which made it easy for them to find whatever piece of info they might be looking for. In addition, the site features candid photos throughout to highlight the culture and activities that people can expect to experience while staying on Resort grounds. Finally, a Member Login allows easy access for those who are already familiar with the Resort so they can get in touch, make reservations, and more with ease!

We are confident that having worked with Harbor Beach Resort on this design will help them to better inform and invite more families to stay with them for the summer than ever. If you want to make sure that your business is well-represented online with a fully-modern site, then get in touch with Eyler Creative today!


“Eyler Creative has built two websites for me. In both cases, Rebecca & Justin were creative, responsive and patient. As a busy business owner, making time to get my ideas and content together was hard. They guided me through it, showing patience as well as the right amount of nudging to keep the project forward.
The Eyler team is professional and generous with their expertise.”

Kristen Cooper  |

Leap Day Media

Digital Marketing Services Provided

  • Digital Marketing Strategy Consulting

    To learn how best to transport and transform Harbor Beach Resort's image from the past into the future, we needed to hear from some of their own members about what it really means to be a part of this community. With that spirit in mind, we could get started building a site that was true to their story.

  • Website Design & Development

    We knew that their current website couldn't really be a model of design and layout due to its older style, so we were happy to tread new ground alongside the Harbor Beach team. After it all, we were able to present them with a website that had been fully brought into the world of today without losing any of the history that makes them special.

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We’re happy to have a conversation with you about your business, its goals, and how we can help improve your online presence to gain better engagement and get more customers.
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