The Baltimore Museum of Industry
Eyler Creative has been working with The Baltimore Museum of Industry (BMI) for some time. Though the company had a website, it needed an overhaul to keep it up to date with modern design trends, to ensure it was mobile responsive and to capture effectively an online audience. The Eyler Creative team worked closely with The BMI team to produce a look and feel that showcased their myriad of offerings while keeping the interface user-friendly and easy-to-navigate.
We created a thorough website for The BMI that displays their services, hours, offerings and more. Their homepage highlights their current exhibits, a clear call-to-action to donate to their organization as well as their sponsors. Though they have an extensive navigation, we made it with user experience in mind. Users will be able to navigate to exactly where they need to go without confusion. Viewing the website on a mobile device? Not to worry, this site is fully responsive. Overall, we gave The BMI a website that showcases their wonderful organization.
In addition to a website redesign, we worked with The BMI to create and implement a social media strategy for their crowd-sourced online contest and museum installation, “Then and Now.” The “Then and Now” contest encouraged users to submit photos of landmarks in Baltimore City. These predetermined landmarks corresponded to historical photos sourced from the Baltimore Gas & Electric Archival Collection.
In order to create an engaging online photo contest, we built out an interactive kiosk for the exhibit so users could browse through all crowd-sourced photos along with learn more about each landmark. The exhibit was a success and they received hundreds of beautiful and creative entries, highlighting nearly a century of changes to the streets of Baltimore.