For more than five years Eyler has managed the website for the Baltimore Museum of Industry, overseeing two design re-dos with great success.
Claire M. The BMI

The Baltimore Museum of Industry

The Baltimore Museum of Industry (The BMI) celebrates Maryland’s industrial legacy and shows how innovation fuels ongoing progress. Their exhibitions, educational programs, and collections engage visitors in the stories of the people who built Baltimore and those who shape the region’s future. Their goals are to provide the best educational experience for the community, to teach about the fascinating history of Baltimore, and to promote lifelong intergenerational learning. The BMI offers many different programs for seniors, children, families, and adults.

Eyler Creative has been working with The Baltimore Museum of Industry (BMI) for some time. Though the company had a website, it needed an overhaul to keep it up to date with modern design trends, to ensure it was mobile responsive and to capture effectively an online audience. The Eyler Creative team worked closely with The BMI team to produce a look and feel that showcased their myriad of offerings while keeping the interface user-friendly and easy-to-navigate.

We created a thorough website for The BMI that displays their services, hours, offerings and more. Their homepage highlights their current exhibits, a clear call-to-action to donate to their organization as well as their sponsors. Though they have an extensive navigation, we made it with user experience in mind. Users will be able to navigate to exactly where they need to go without confusion. Viewing the website on a mobile device? Not to worry, this site is fully responsive. Overall, we gave The BMI a website that showcases their wonderful organization.

In addition to a website redesign, we worked with The BMI to create and implement a social media strategy for their crowd-sourced online contest and museum installation, “Then and Now.” The “Then and Now” contest encouraged users to submit photos of landmarks in Baltimore City. These predetermined landmarks corresponded to historical photos sourced from the Baltimore Gas & Electric Archival Collection.

In order to create an engaging online photo contest, we built out an interactive kiosk for the exhibit so users could browse through all crowd-sourced photos along with learn more about each landmark. The exhibit was a success and they received hundreds of beautiful and creative entries, highlighting nearly a century of changes to the streets of Baltimore. 

“In addition to their work on the website, Eyler staff was brought in to oversee a crowd-sourcing project, and was able to build it out in a way we had not thought of, to great success, and we turned the project into a permanent installation in the museum. They have done training with our staff to be able to make basic edits to the site, but we still use Eyler to handle bigger changes, and rely on their expertise for things like plugins and additional modules. Eyler makes it easy for us to have a functional, user-friendly site, and they are an incredible team to work with. I couldn’t recommend them more highly.”

Digital Marketing Services Provided

  • Digital Marketing Strategy Consulting

    We took time to meet with The BMI to review their site content and help them create an organized strategy for displaying it. We helped them determine how to position their content and display their offerings so users could easily engage.

    In addition to the site redesign we worked with The BMI to create, and implement, a strategy for their crowd-sourced contest and museum installation, "Then and Now."

  • Website Design & Development

    We created an eye-catching design that fully encapsulates all that The BMI has to offer - from programs to events to their ever-evolving museum installations. The site is fully-responsive and optimized for all devices and utilizes online forms so users can seamlessly contact The BMI.

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