Thinking about creating Facebook ads? It's a smart advertising step. Of adults who use the internet, nearly 70% of them can be found on Facebook. The social media giant's platform is, therefore, a tremendous marketing opportunity for businesses. Even so, with many businesses posting Facebook ads on any given day, how can you ensure that your advertisements are reaching your target audience?...
Have you ever heard of "Nextdoor?" This website self-describes as a "private social network for you, your neighbors and your community. It's the easiest way for you and your neighbors to talk online and make all of your lives better in the real world." How, though, does this relate to your company? In fact, Nextdoor for Businesses is part of what they offer, and its benefits might surprise you. How Can You Use Nextdoor for Businesses? Once you sign up for Nextdoor, you have the opportunity to make a Personal and/or a Business account. That account will have its own page, of course, and that is where you "manage your reputation, see and respond to all comments that neighbors have shared with you about your business, and keep your business information up to date through your Business Page." It's got a similar feel to Facebook, but it is almost better for smaller...
Most people underestimate the value and power of e-mail marketing. This technique, used flippantly by many businesses, can net you dozens of customers, if you employ the right tactic. In fact, "66% of all consumers over the age of 15 made a purchase because of an email," and that is nothing to sneeze at. See if you can employ some of the following into your marketing strategy to make e-mail work for you. Keep Them from Deleting Your Message! Think about how often you've checked your e-mail already today. You likely deleted a number of messages that you didn't think were relevant to you, probably also including offers, promotions, etc. from legitimate businesses. Everyone does that; people check their e-mail ritualistically these days and aren't going to slow down any time soon. How can you take advantage of this trend? How can you make it so your message doesn't end up in the virtual...
Last time you read a blog post, what do you do once you'd finished? Did you share it on social media or bookmark it for another time? It's likely that you didn't comment, but comments are a hugely important part of generating traffic to a site. In order to encourage comments for your own pages and posts, consider some of the following. You'll see the results before too long. Get Your Audience to Trust You Remember just how much content is out there. Not much of it receives attention purely because of the number of similar content that exists. So, how can you both produce standout writing while also making it good enough to warrant comments? The way to begin making your readers want to leave comments is to give them something to comment on. That is, you want your content to be interesting, unique, and engaging. This is easier said than done,...
You have a website and it's gone live. Congrats! Even so, you're wondering why you haven't seen an increase in numbers, whether it be visitors to your pages, clicks, calls, purchases, you name it. Whatever it is that you're aiming for, you just haven't gotten to that point yet. If you're concerned because your site is live but seemingly nothing has changed, read through our introduction to the next steps in the process and learn a bit of how to boost your reach. The Next Step to Boost Your Reach Now you have to take a few additional steps before you can really expect any results. After all, just because you made a website within x business or industry doesn't mean it automatically becomes the first result in people's Google search! Having a website is a lot like having a pet and so you need to nurture and "feed" the site by...
Licensed under the Maryland State Police, Ace Investigations, Inc. is one of Maryland’s leading private investigative companies. Working with some of Baltimore’s top law firms, Ace Investigations, Inc. delivers fast and thorough results. From background and Title IX investigations to domestic surveillance, Ace Investigations, Inc. provides their clients with the evidence they need to build a strong case. Recently, the team at Ace Investigations, Inc. came to us looking to create consistent branding and develop a website for their growing company. Working with their team, we wrote copy for their site that sent a clear and concise message to their target audience. They also needed print and banner ads, which provided lead generation and traffic to their fresh website. Techniques Implemented: Website Design Mobile-Responsive Design Identity/Logo Design Branding Copywriting Lead-Generation and Email Capture Integration User Interface Design (UI) Online Form Creation and Management Print Design Banner Ad Design From Ace Investigations, Inc. If there were 10 stars, I'd give them all 10!...
The Trailer Grass Orchestra is a high-energy bluegrass band that is able to take some of the greatest hits from the 80’s, 90’s, 2000’s, and today and transform them into bluegrass classics. TGO performs a variety of shows, including corporate events, weddings, bars/night clubs, casinos, cruise ships, and private parties. No matter what the setting, TGO is guaranteed to have the audience on the edge of their seats, stomping their feet, singing, and dancing along with some of their favorite songs. Eyler Creative has been working with the Trailer Grass Orchestra in order to produce a website from scratch for the band. The breakout group is fairly new and so they didn't have a website yet. The Eyler Creative team worked closely with Jacob Wolfson to produce a look and feel that matched that of the music and band members so that interested parties would know exactly what to expect when booking a...
Tim Kyle Electric is an electrical service company that has been working in Maryland since 1986. They are known for their responsive, trusted and professional electrical services, specializing also in home security systems, lighting, ceiling fans, and solar panels. Eyler Creative has been working with Tim Kyle Electric on their website and marketing needs for years, and recently we partnered to produce a complete website redesign. The old site had been in existence for some time and an update would be sure to draw in new customers, to more clearly display information, and to try a more modern layout. We upgraded Tim Kyle Electric's website so that the experience of looking into their services would be easier and more visually appealing than ever. Working with Tim Kyle Electric, who services four counties in Maryland and almost forty cities, we were able to really emphasize the convenience and benefits of hiring this reputable company. Finally, we...
Eyler Creative volunteered their services to the Hampton Pool to redesign their website. The site, which hadn't been updated in some time, was transformed from a visually-dated layout to one that both represents the history of the pool while still boasting modern display and responsive design to keep it in the year 2016. The written content of the site, including its information on becoming a member and on relevant events, was updated and edited in order to reflect the upcoming season and to highlight the new pool construction. We created a website that shows off the vibrant community environment and clearly outlined the details involved with joining the pool, the swim team, or any of the other groups or activities that occur on the property. The website, which is optimized for all devices, has a great user experience for prospective and current members alike. Updates, such as new events on the calendar, can...
Eyler Creative recently worked with The Law Offices of Rick Todd to optimize their website using the latest Search Engine Optimization (SEO) tools and techniques. The written content of the site, including its many service-related pages and blog posts, was reviewed and edited in order to reach a wider audience of people who might be searching for related services. Keywords were worked intricately into this content so that it would achieve better results in analytics and would organically attract people who are in need of legal counsel. By applying thorough keyword research and page rank analysis, we continue to work closely with The Law Offices of Rick Todd as their organic search results continue to climb. Techniques Implemented: Search Engine Optimization (SEO) Copywriting Blogging/Content Marketing About The Law Offices of Rick Todd The Law Offices of Rick Todd are located in Columbia, Maryland and serve clients throughout Clarksville, Elkridge, Ellicott City, Fulton, Highland, Glen Elg, Jessup,...