A man writes a blog post - Maryland website design - Eyler Creative

The Focus Keyword: a Focal Point of Maryland SEO

To craft a comprehensive strategy for Maryland website design and digital marketing, you need to consider all the factors. The many facets and components of online marketing make up a total and complete strategy, and without incorporating at least most of them, you may find your success…lacking. Content marketing, of course, is one of those

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web design in Baltimore - Eyler Creative

How to Write Website Content that Converts

There’s always an “x-factor” when creating website content that converts readers into paying customers. It’s certainly a process, but it’s one that can be improved and refined with the right company to help with content writing and web design in Baltimore. Read on to learn more about what you need to produce engaging content for

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Video Marketing for Small Business: Make Your Brand Memorable | Eyler Creative

Video Marketing for Small Business: Make Your Brand Memorable

If you run a small business you may already know the importance of making your brand stand out from the rest. Whether that means having a unique voice online, creating engaging content, or offering your target audience something that truly speaks to them, it’s imperative to catch their attention so they keep coming back for

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Content Writing - Eyler Creative

Writing Your Own Content? Make Sure to Keep It Relevant!

If you’re concerned about maintaining your business website’s ranking with popular search engines like Google or Bing, then you know how important it is to feature up-to-date content. Not only do you NOT want your customers or clients to read out-of-date information in association with your business or organization, but you also want to provide them with fresh information that can entice them to procure your products or services. Keeping your content fresh and updated should be a cornerstone of your content writing endeavors—and here’s why.

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Content Marketing - Eyler Creative

Content Marketing to Increase Engagement, Drive Traffic

Content marketing and creation can be a tricky business. You want to post often, but not too often. You want to share your content across multiple platforms, but not all in the same format, and not completely re-worked, either. How, then, can you produce high-quality content and re-purpose it in the most effective way? What

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Blog Post Images - Eyler Creative

Blog Post Images Are Crucial to Your SEO

Those who do any content writing these days will know that part of optimizing your blogs means including at least a featured image, if not additional images in the post (or, “inline”). Blog post images are a big part of SEO, but not everyone knows how best to use them, or even know where to

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Blogging - Eyler Creative

Blogging Not Bringing in Conversions?

If you have ever worked with us here at Eyler Creative, then you probably know that we talk a lot about the value of blogging. Content marketing is a key piece of SEO and a big factor in boosting your ranking with Google and other search engines. However, for many, these posts should also contribute

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Content Writing - Eyler Creative

Content Writing Geared Toward Storytelling

What are some of the elements of the best kinds of content? Writing that tells stories, that is compelling and engaging, that make the readers care about what you’re saying. “You’ll be able to boost your sales if you can get customers to connect with your stories,” which is why solid content writing is key

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Target Audience - Eyler Creative

Target Audience Analysis via Comments (and More)

Would you say that you know your audience? If you’re writing a blog with the intention of producing content that results in conversions, then you should at least be aiming for this. Without a solid understanding of who your target audience is within your content, your writing won’t be working up to its maximum potential.

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Updating Blog Posts - Eyler Creative

Updating Blog Posts Boosts SEO Results

Most bloggers, myself include, create post after post, week after week, and after sharing those posts, leave them to gather dust in the archives of the blog. However, updating blog posts, however old, can actually do a lot of good for your SEO and other successes. It will never have quite the same results as

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