Whether you're an international, national, or strictly Main Street business, you need to be concerned with local SEO, because your competitors certainly are. Getting the local part right when it comes to your business' website is particularly important if you have a brick-and-mortar establishment to which you're trying to drive traffic. ...
Content marketing and creation can be a tricky business. You want to post often, but not too often. You want to share your content across multiple platforms, but not all in the same format, and not completely re-worked, either. How, then, can you produce high-quality content and re-purpose it in the most effective way? What Is Your Audience Looking For? It can be difficult to know how many posts you should produce. Many businesses will try to put out as much content as possible, but that isn't a great strategy if your content's quality is suffering as a result. "Work smarter, not harder." You can, in most cases, re-purpose content that you've previously created in order to be active on your media channels without having to force yourself to write when the inspiration isn't flowing. To begin with, see if you can determine what your most popular posts of the past have been....
Those who do any content writing these days will know that part of optimizing your blogs means including at least a featured image, if not additional images in the post (or, "inline"). Blog post images are a big part of SEO, but not everyone knows how best to use them, or even know where to find them, both of which are obviously not great for your content marketing strategy. Where Can You Get Pictures to Use Within Your Content? Without including an image in your blog, "your post is less likely to be picked up on Facebook, Twitter and even Google." That last one can be a big hit to your SEO work, so including an image is basically required in order to score well within their rankings. More than just having pictures included, you want to have images that are of a higher quality, or it may lead people to believe...
If you have ever worked with us here at Eyler Creative, then you probably know that we talk a lot about the value of blogging. Content marketing is a key piece of SEO and a big factor in boosting your ranking with Google and other search engines. However, for many, these posts should also contribute toward the goal of driving leads and generating conversions. If your blogging isn't currently doing that, then you may need to tweak your strategy. Break down Those Walls of Text You want your content to be meaningful, ideally. If you're using them toward conversions, then you want people to read your posts and to be engaged with them. In order to do that, you have to be 'reaching out' fairly frequently. The majority of people who are blogging only do so a few times a month, but the more that you can do, the better. This may...
What are some of the elements of the best kinds of content? Writing that tells stories, that is compelling and engaging, that make the readers care about what you're saying. "You’ll be able to boost your sales if you can get customers to connect with your stories," which is why solid content writing is key on your website, in your e-mails, and beyond. Make It "Appropriate" for All Audiences Everyone loves a good story no matter the format. If you can take advantage of this fact, then you'll be able to find greater success in your online marketing efforts. It may seem daunting, particularly for those who don't do a lot of writing on a regular basis, but it's far from impossible. To begin, and as with most other things within digital marketing, you have to determine who your target audience is. In this case, you have to determine who it is that you're...
Would you say that you know your audience? If you're writing a blog with the intention of producing content that results in conversions, then you should at least be aiming for this. Without a solid understanding of who your target audience is within your content, your writing won't be working up to its maximum potential. How to Hone in on Your Target Audience It would be hard to tailor content to an audience if you didn't know anything about them. That's why you have to figure out exactly the identity of those visitors and readers. "If you know a lot about your audience, it will be much easier to adapt" to them, so learn how to begin "analyzing" your target audience in order to accomplish this task. To begin, make sure that you're using Google Analytics for your website. Google provides an enormous service here, laying out exactly the kind of information that...
Most bloggers, myself include, create post after post, week after week, and after sharing those posts, leave them to gather dust in the archives of the blog. However, updating blog posts, however old, can actually do a lot of good for your SEO and other successes. It will never have quite the same results as that first time you present a really successful post, but there are certainly benefits to be found with this strategy. Find Your Most Engaging Content Without having ventured into this territory before, you might be dubious about updating blog posts. You may worry that no one will see the changes you make, or that those edits won't have any effect. However, one of the most important concepts to remember here is that "Google values freshness." That's part of why blogging is so important in the first place; the more you add new, quality content to your site,...
Do you ever think about just how much is out there on the internet? With every passing moment, an unprecedented level of activity is taking place all over the world and across the web. For this reason, many users can overlook your site due to the "fatigue" they feel after being inundated with advertisements, sales, and just general content. If you employ content marketing strategies on your website, learn how to keep their attention by not driving them away. Don't Annoy Your Audience A lot of brands online "unknowingly use tactics that annoy site visitors and slowly but surely drive a wedge between the company and its audience." Annoying your audience is very obviously not a good thing and it can result in a drop in engagement in no time. Think of this whole thing like a company that sends you too many emails: you're bound to unsubscribe from their mailing list,...
You practice good content marketing strategy. You write regularly and strive to get that information out in front of your target audience. Still, you're not seeing the numbers you want, and in reports, your reach isn't particularly great. What can you do to boost these efforts and start to see the results you want? Have you ever heard of the term "content amplification?" Capitalize on Their Interests Put simply, content amplification strategy involves "tactics that ensure your content attracts shares and links." Of course, you also want to do this without breaking the bank, so where do you begin? "The first step to amplifying your reach is to create content people are genuinely interested in." That should be a given at this point. People are more likely to read, share, and interact with content that they have some level of interest in already. It's true that most people also like to learn new...
There are a lot of ways that you can become successful in your content marketing efforts. This is a double-edged sword of sorts, since it both allows you a lot of avenues to pursue toward success, but it can also overwhelm you with a lot of strategies that don't quite fit your needs. Rather than having to sort through them all on your own, read on below to get a glimpse into some of the most successful efforts and think about how they might fit your marketing goals. Be Both Visual and Variable The first strategy is one that we at Eyler Creative often utilize for our own work. Creating multiple landing pages can help you to see "a 55% increase in leads when increasing their number of landing pages from 10 to 15." This may seem like a lot, particularly if you don't have multiple locations, but think about it another...