Digital Marketing

Each year, new technological tools are developed, and the existing ones see updates made over time. This impacts the way digital marketers formulate the best strategies to lure consumers to their brands. They have to be at the forefront of the curve when it comes to the emerging trends in the marketing realm. If you're ready to change as new digital marketing trends in 2019 take the marketing scene by storm, here are some of the changes you can expect....

You may be sick of hearing about them, but millennials are currently "the largest slice of the total population of the United States." They also spend a huge amount of time on computers, tablets, and, most of all, their smart phones. All this means is that if you aren't dedicating at least some time marketing to millennials, then you're losing out on that large chunk of U.S. citizens. The Value of Flexibility, Charity, and Environmental Awareness This group of people includes those born from the mid-80s to the mid-90s, something you may already know. Something else you may already know is that generational marketing, or targeting the different generations and age groups within your strategy, is one of the best ways to get results. As with other strategies, you'll want to have different users profiles - or customer personas - for these generations. Let's take a look at millennials in particular. What does...

Last week we began talking about some of the things that you want to keep in mind in order to have a successful startup business. These mentioned tactics vary, and not every one will work for...

There's nothing easy that comes along with a startup company. Those who have succeeded in this endeavor should be applauded for all of the hard work they undoubtedly put into the process, but not everyone has reached prosperity quite yet. Despite previous efforts, you may be in need of a marketing strategy or general tips in order to give your young business a boost. Who, What, Where, When, and Why Though your plan for marketing is ideally one that is created before launch of the business itself, it's always better late than never. Some who came up with "blueprints"  ahead of time may now find that they're headed in a different direction. Whatever the case, take some time and nail down a strategy that is really in line with your current goals. As always, we begin with identifying your target audience. Most products and services are not really for everyone, so you want...

Happy New Year! Now that it's officially 2018, it's time for a digital marketing review in order to get your website, social media, and other online efforts in shape for what the new year has to offer. If you want to take advantage of trends and new technologies, then start your research here. Share Your Story on the Instagram Platform You likely already know how big Instagram has become. This social media platform has exploded onto the scene in the past few years, and right now, "there are over 800 million Instagrammers — more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day." A company without an Instagram account is missing out on some serious advertising opportunities, but they may also not know how to get started. To begin with, make sure you know what your goal is on Instagram specifically. When...

You're a busy person. You have a lot to get done during the work day, not all of which gets done as quickly or effectively as you may like. This is the case for most people, and they - or, we - focus primarily on speed over quality, though we may not be aware of that. If you'd like to re-focus your work habits to improve the shape of what you produce, then you have to keep in mind the "why" behind your digital marketing tactics. How Did Your Strategy Begin? If asked, could you name a single goal for your marketing strategy? Maybe, maybe not. You likely began with one in mind and have lost sight of it, even just a little, since you began. This is the case for a lot of digital marketers who have gotten wrapped up in the enormity of their work and don't keep in the...

There is always a lot of talk as to who is the best demographic to market to at any given time. Depending on the year, different groups are utilizing different methods (like online shopping rather than trips to physical stores) to make purchases. So, if you had to guess which is the "ideal target market" right now, what would you guess? If I said "baby boomers," would that surprise you? Baby Boomers Are Valuable Customers It's true! While a lot of companies are spending time and money appealing to the illusive and fickle millennials, there is a big group out there just waiting for you to try and reach out to them. "No company can focus on just one generation. You have to have a strategy appealing to everyone on some level, and that’s why targeting is so important." You're not neglecting your efforts to other groups, but you're instead putting more...

If you don't have a lot of experience with online marketing tools but need to do some promotion for your site, then you've likely wondered if there is an easier way. Fortunately, there are a number of tools that just about anyone can utilize in order to more easily accomplish whatever it is you're working on. WordPress Always a Good Place to Start In content creation, there's no simpler tool than WordPress. At the end of 2015, it was said to "power 25% of the world's websites," and that has likely increased since then. It's a very easy platform for anyone to use, tech-savvy or no, and it provides you with the ability to create a beautiful site without massive confusion or extensive coding. While your site develops on WordPress, you should keep all of your information stored safely in a place like Google Drive. This cloud-based storage, brought to you by the...

More and more, digital marketers are finding that psychology-based strategies are highly useful for their means. After all, it's people who are reading your content and making sales, so why wouldn't tactics that play to human psychology be a good idea? There's much more to it than a simple or magic formula, however, so make sure that you really grasp the concepts before diving in to manipulating cognitive bias for your online marketing work. Encourage Jumping on the Bandwagon There's no question that people are hugely influenced by the thoughts, words, and actions of other people. This is why if you, as a digital marketer, can get the ball rolling with a few customers, then you're more likely to have an easier time attracting visitors afterward. For example, "the bandwagon effect" is a common scenario in which the approval of a number of people attracts the attention and approval of even more...

You have a website and it's gone live. Congrats! Even so, you're wondering why you haven't seen an increase in numbers, whether it be visitors to your pages, clicks, calls, purchases, you name it. Whatever it is that you're aiming for, you just haven't gotten to that point yet. If you're concerned because your site is live but seemingly nothing has changed, read through our introduction to the next steps in the process and learn a bit of how to boost your reach. The Next Step to Boost Your Reach Now you have to take a few additional steps before you can really expect any results. After all, just because you made a website within x business or industry doesn't mean it automatically becomes the first result in people's Google search! Having a website is a lot like having a pet and so you need to nurture and "feed" the site by...