You may be sick of hearing about them, but millennials are currently "the largest slice of the total population of the United States." They also spend a huge amount of time on computers, tablets, and, most of all, their smart phones. All this means is that if you aren't dedicating at least some time marketing to millennials, then you're losing out on that large chunk of U.S. citizens.
The Value of Flexibility, Charity, and Environmental Awareness
This group of people includes those born from the mid-80s to the mid-90s, something you may already know. Something else you may already know is that generational marketing, or targeting the different generations and age groups within your strategy, is one of the best ways to get results. As with other strategies, you'll want to have different users profiles - or customer personas - for these generations. Let's take a look at millennials in particular.
15 June, 2018