More than likely, you know what KPIs – or, key performance indicators – are. They’re used in marketing (on and offline) to help identify your business goals and to measure, step by step, the successes along the way. If you haven’t considered your KPIs recently, though, then maybe you should! How KPIs Can, or Should,
Accessibility matters. This should be obvious, but more and more we’re realizing that not everyone builds their websites with this crucial piece in mind. Not having a website that is ADA compliant means that you are preventing a part of the population – and a part of your audience, since they’re on your site –
Many small business owners are scrambling with what feels like a huge change in their current online marketing strategies for small business. From having to close down brick and mortar locations, to the potential of losing clientele and revenue, online marketing seems to have taken a back seat to frantic day-to-day adjustments. How can a
Creating a small business digital marketing strategy is often the first (and most overlooked) step in a marketing strategy. We find this process essential in determining the success of a business’s overall online outreach. Many times businesses jump right into the marketing game – they create social profiles (think Facebook, Instagram, Twitter, LinkedIn…), make necessary
Are you tired of not seeing results even if you’ve created a marketing strategy for your small business? Do you wonder why, despite your efforts, you’re not gaining new leads like you’d like? Many times clients come to us baffled because they are putting effort into their marketing strategy but they aren’t seeing results. They
If you’re a small business owner, then you want the absolute best for your company. Unfortunately, you may not have the time or the know-how to develop a digital small business marketing plan that will help you to see the kinds of results you want. If this is the case, then you’re far from alone.
Many small-to-medium-sized businesses are beginning to understand the importance of their Google My Business listing, as users are searching more and more for things locally. In fact, “88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.” In addition to showing a business’s relevant information such
Each year, new technological tools are developed, and the existing ones see updates made over time. This impacts the way digital marketers formulate the best strategies to lure consumers to their brands. They have to be at the forefront of the curve when it comes to the emerging trends in the marketing realm. If you’re ready to change as new digital marketing trends in 2019 take the marketing scene by storm, here are some of the changes you can expect.
You may be sick of hearing about them, but millennials are currently “the largest slice of the total population of the United States.” They also spend a huge amount of time on computers, tablets, and, most of all, their smart phones. All this means is that if you aren’t dedicating at least some time marketing
Last week we began talking about some of the things that you want to keep in mind in order to have a successful startup business. These mentioned tactics vary, and not every one will work for… well, everyone, but you should at least give them a try and see which marketing strategy seems to be