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Email marketing is one of the most effective ways for small businesses to communicate with their customers and build relationships. With an email list, you have a direct line of communication with people who have already shown interest in your business. In this blog post, we’ll explore the power of email marketing and how small

Email marketing is one of the driving forces behind businesses and only grows in importance as the years pass. Among marketing professionals, 80% agree that email is the major factor in acquiring and retaining customers. In addition, email marketing provides an excellent return on your investment. You get back an estimated average of $38 for every $1 spent. Yet, email marketing remains widely overlooked in many small businesses.

Too many businesses these days overlook the enormous value of email marketing. “Research shows that 99% of consumers check their emails every single day,” which means that almost everyone could have the opportunity to see your chosen information without much difficulty at all. If these efforts haven’t resulted in a lot of subscribers yet, though, then

E-mail marketing is more important now than ever, but if you aren’t currently seeing the results that you want, then you could be missing out on some of those opportunities. One of the most crucial pieces of putting together a newsletter is to compose a solid e-mail subject line, and if you manage to get

What goes into your e-mail marketing strategy? Beyond that, what goes into those e-mails in a literal sense? You’re likely including information and images, perhaps ads about promotions that you’re running or e-mail-exclusive offers. You might be sending out a newsletter, too, to your subscribers. However, unless you’re sending them what’s called an actionable newsletter,

Though you may have once been thrilled about the growth of your e-mail list, it may have leveled off more recently, leaving you wonder how to get that growth jump-started all over again. While you should be congratulated for what you’ve managed to achieve so far, you may be unhappy if the glow slows or

Getting people to do things can be hard. It’s much easier to not do something than it is to do it. This includes signing up for an e-mail list or newsletter, even if all that requires is typing your e-mail address into a box. If it’s so difficult to push people into doing even the

The number one smartphone activity is, and has been for quite some time, reading emails. “Reading email has been the #1 activity on smartphones for a long time, and the growing adoption of responsive email design is boosting smartphone conversion rates to make the most of this opportunity.” Think about it, how many of you

There are a lot of complicated factors that go into online marketing, particularly these days, as strategies for electronic success become more and more elaborate. Let’s take a moment and return to something simple: email marketing basics. After all, without a solid foundation of understanding, it’ll be nearly impossible for you to master this tactic.