Email Marketing

Email marketing is one of the driving forces behind businesses and only grows in importance as the years pass. Among marketing professionals, 80% agree that email is the major factor in acquiring and retaining customers. In addition, email marketing provides an excellent return on your investment. You get back an estimated average of $38 for every $1 spent. Yet, email marketing remains widely overlooked in many small businesses....

Too many businesses these days overlook the enormous value of email marketing. "Research shows that 99% of consumers check their emails every single day," which means that almost everyone could have the opportunity to see your chosen information without much difficulty at all. If these efforts haven't resulted in a lot of subscribers yet, though, then read on to pick up some tips to increase that number. To Begin With, Try for a Subtle Approach Most sensible business owners are concerned with money, and so, if you're part of this number, you should know that email marketing is actually very cost-effective and known for having a high ROI. This is most true when you have a lot of people receiving your emails, naturally, but this doesn't happen overnight. Most businesses take a while to build up their lists and have to try a few different strategies before landing on one that works for...

E-mail marketing is more important now than ever, but if you aren't currently seeing the results that you want, then you could be missing out on some of those opportunities. One of the most crucial pieces of putting together a newsletter is to compose a solid e-mail subject line, and if you manage to get the hang of that, then you could really see a boom in your open rates. Hook(s), Line(s), and Sinker(s) "Actionable" newsletters take time, thought, and effort. You really have to carefully consider each piece that makes up the whole. If your readers don't actually open up that e-mail, though, then all of that work will have been for nothing. "35% of people open emails based solely on the subject line. Furthermore, 69% of people mark messages as spam based on the subject line." Those are numbers that you can't ignore, not if you want to be successful in...

What goes into your e-mail marketing strategy? Beyond that, what goes into those e-mails in a literal sense? You're likely including information and images, perhaps ads about promotions that you're running or e-mail-exclusive offers. You might be sending out a newsletter, too, to your subscribers. However, unless you're sending them what's called an actionable newsletter, you're probably missing out on opportunities for conversions. Do They Actually Want Your E-Mails? When we've written about e-mail marketing before, we've noted that you might want to include "double opt-in" so that your e-mail lists are only going to the people who actually want to receive them. Statistics show that this can double the amount of opens that you get per e-mail, which makes sense, considering that you would have a more highly-concentrated audience of people who are interested in what you have to say. "You can’t expect recipients of your newsletter to follow your instructions...

Though you may have once been thrilled about the growth of your e-mail list, it may have leveled off more recently, leaving you wonder how to get that growth jump-started all over again. While you should be congratulated for what you've managed to achieve so far, you may be unhappy if the glow slows or stops, in which case you should try some of the following to boost your e-mail marketing all over again. What Is It Your Target Audience Is Looking For? Everyone goes through this at one point or another. After an initial success, it's likely that you'll find yourself in a growth slump, at least in terms of building your e-mail lists. Luckily, since this is a fairly-common issue, there are a number of ways for you to find your way out of this rut and to start getting things moving again. If some don't work for you, then...

Getting people to do things can be hard. It's much easier to not do something than it is to do it. This includes signing up for an e-mail list or newsletter, even if all that requires is typing your e-mail address into a box. If it's so difficult to push people into doing even the simplest things, then how can you ever get your subscriber numbers up to what you had always imagined? Persuading People to Sign Up Part of the difficulty of building an e-mail list is that there is a lot of information out there on the World Wide Web on the subject. And, unless everyone is saying the same thing, all those tactics and strategies are going to be at least somewhat different from one another. Luckily, there are really only a few changes that you need to make that will change the number of people that you see...

The number one smartphone activity is, and has been for quite some time, reading emails. "Reading email has been the #1 activity on smartphones for a long time, and the growing adoption of responsive email design is boosting smartphone conversion rates to make the most of this opportunity." Think about it, how many of you check your email before you even get out of bed in the morning? How many of those emails are from companies toting their latest sale, their newest product, or the best price on a vacation getaway? Grabbing the attention of your target audience via email campaign is by far one of the most successful and affordable marketing efforts. By implementing email marketing campaigns you’ll stay in front of your target audience and begin to see conversions and a boost to your web traffic and purchases in no time. [vc_empty_space height="15px"] Email Marketing is the #1 Digital Marketing...

There are a lot of complicated factors that go into online marketing, particularly these days, as strategies for electronic success become more and more elaborate. Let's take a moment and return to something simple: email marketing basics. After all, without a solid foundation of understanding, it'll be nearly impossible for you to master this tactic. Start with These Email Marketing Basics Employing email marketing is crucial. These days, people typically check their email before they even leave their bed in the morning. For many others, it's the first thing they do during the work day. If you can get the hang of this successful business strategy, you'll see conversions and a boost to your traffic and purchases in no time. Email marketing basics begin and end with - you guessed it - an email. For many businesses, this means sending out a newsletter to clients or to those who opt-in. The amount of...

Most people underestimate the value and power of e-mail marketing. This technique, used flippantly by many businesses, can net you dozens of customers, if you employ the right tactic. In fact, "66% of all consumers over the age of 15 made a purchase because of an email," and that is nothing to sneeze at. See if you can employ some of the following into your marketing strategy to make e-mail work for you. Keep Them from Deleting Your Message! Think about how often you've checked your e-mail already today. You likely deleted a number of messages that you didn't think were relevant to you, probably also including offers, promotions, etc. from legitimate businesses. Everyone does that; people check their e-mail ritualistically these days and aren't going to slow down any time soon. How can you take advantage of this trend? How can you make it so your message doesn't end up in the virtual...

E-mail outreach has always been a big part of digital marketing, considering its status as one of the most commonly-used methods of communications. Particularly lately, though, as more and more "old school" companies are getting into the world of online activity, they are realizing that utilizing e-mail as a source of campaigning can make all the difference when trying to reach out to potential clients. The Ins and Outs of Successful E-Mail Outreach Though social media marketing is undoubtedly a key player, it isn't nearly as "personal" as e-mail. Though you (or your customers) may not believe that they are being sent a special e-mail from the CEO him/herself, it at least has that feeling of communicating directly with one other person. Social media is more of a public forum with many voices, but posting an announcement on Facebook is more for that quick spread rather than for direct conversation. Produce E-mails that Get Results This...