E-mail marketing is more important now than ever, but if you aren't currently seeing the results that you want, then you could be missing out on some of those opportunities. One of the most crucial pieces of putting together a newsletter is to compose a solid e-mail subject line, and if you manage to get the hang of that, then you could really see a boom in your open rates.
Hook(s), Line(s), and Sinker(s)
"Actionable" newsletters take time, thought, and effort. You really have to carefully consider each piece that makes up the whole. If your readers don't actually open up that e-mail, though, then all of that work will have been for nothing. "35% of people open emails based solely on the subject line. Furthermore, 69% of people mark messages as spam based on the subject line." Those are numbers that you can't ignore, not if you want to be successful in...
16 February, 2018