Facebook

Whether you're an international, national, or strictly Main Street business, you need to be concerned with local SEO, because your competitors certainly are. Getting the local part right when it comes to your business' website is particularly important if you have a brick-and-mortar establishment to which you're trying to drive traffic. ...

Facebook is still the social media giant, trumping all other platforms in terms of number of users and amount of possible engagement. Other sites are definitely useful and can prove lucrative, but Facebook is still the place in which you want to begin in almost all cases. As a result, you want to ensure that you have a strategy for generating likes, encouraging shares, and producing content that resonates with your audience. How can you get a running start in all that? Marketing Strategy Should Still Include Facebook Use "One of the first things you should do is take advantage of the people who already like your page." Find out what some of the most popular, "shareable" content is by doing a bit of digging on a site like Buzzsumo and then create or share content similar to that. What you find may not fit your brand, and you shouldn't compromise your...

Everyone is on Facebook. Most adults, young adults, teens, and even senior citizens devote some amount of time per week to posting, sharing, "liking," and commenting on this social media giant. For businesses, that means this is an invaluable place for promotion and much more, and those not taking advantage are losing out on a big boon: the opportunity to generate leads by use of Facebook ads. Be Active, Create Goals, and Identify Your Market "To have success marketing on Facebook, you need to be active on a daily basis. Post content to your profile. Share photos and videos, and run promotions." These are just a few of the things that you can do on Facebook, of course, with a dozen other possible actions available for your professional manipulation. One crucial step to take is to invest in Facebook advertising, backed up by the early 2016 report of this platform offering the...

There are only a few weeks until Thanksgiving, and with that comes Black Friday and Cyber Monday. "This is an opportunity to promote your business on Facebook and grow sales during the holiday season," so read on about some Facebook strategies to enact during the next month or so in order to boost your efforts on this platform. What Is Your Goal with Holiday Marketing? If you're looking to generate more success than ever with your activities on Facebook, then you should absolutely be looking into the most effective ways to do so as the holidays begin. "Time spent on Facebook starts accelerating in early October, reaching a peak around New Year’s Eve." Whether people are making plans, posting photos, chatting about the season, or anything else, they're online and active. Why not take advantage of this fact by getting your brand out there? When was the last time you ran an ad?...

If your current goal is to gain more likes and engagement on Facebook, then this article will be of interest to you. If you're trying to accomplish that for as little added cost as possible, then even better! Facebook marketing can be a little difficult to navigate, but there are ways to use it successfully without breaking the bank. How Can You Boost Your Reach on Facebook? Despite its enormous popularity in the past and at present, research says that "organic reach has fallen to six percent." In other words, if a hundred people are using Facebook, only six of them will see your posted content. This is obviously not what you want. The larger the amount of people who 'follow' you, though, the more will see what you have to offer. This may sound easier said than done, but it's the 'solution,' at least, to the issue of low visibility. So,...

There is always a lot of talk as to who is the best demographic to market to at any given time. Depending on the year, different groups are utilizing different methods (like online shopping rather than trips to physical stores) to make purchases. So, if you had to guess which is the "ideal target market" right now, what would you guess? If I said "baby boomers," would that surprise you? Baby Boomers Are Valuable Customers It's true! While a lot of companies are spending time and money appealing to the illusive and fickle millennials, there is a big group out there just waiting for you to try and reach out to them. "No company can focus on just one generation. You have to have a strategy appealing to everyone on some level, and that’s why targeting is so important." You're not neglecting your efforts to other groups, but you're instead putting more...

It's always been important to promote your business on Facebook. Acting as a social referral tool and helping with your search engine rankings (among other things), Facebook is the top platform for marketing your business online. Whether you are concerned with getting more likes, or hoping for better brand recognition, Facebook now offers new ways to promote your business. Not the Same Old Way to Promote Your Business on Facebook While Facebook still offers its far-reaching ads and post boosts, they have stepped up their game and created some new promotional strategies. These new tools are all in the name of getting better brand exposure. These new tools appear right under the status bar on your business page; you can't miss them as they are labeled with catchy icons. By making the tools easy-to-use (and find) Facebook is making it accessible to promote your business on Facebook in varying ways. Share a photo...

Do you ever feel as if you've totally exhausted your social media marketing strategy? In particular, do you think you've done all you can within the Facebook platform in your efforts to boost your influence on this particular site? Well, there are some Facebook advertising techniques that you may not have tried before...

Though you ideally want to be sharing your content across a number of social media platforms, marketing on Facebook is a big, if not the biggest, piece of those efforts. "At the start of 2016, Facebook had 1.59 billion monthly active users. That’s over 20% of the global population." Why wouldn't you fine-tune your marketing strategy on this site based on those numbers alone? When Is the Best Time and Day to Post? What are some of the benefits of marketing on Facebook aside from its massive user base? For one thing, "no other social site generates as much referral traffic as Facebook," meaning that links you share there (back to your website or otherwise) will receive more attention on this platform than anywhere else. Since most of the point of social media is to divert traffic to your site or store for conversions, this is a piece of information that you simply can't ignore. Now that...

Complete Waterproofing & Renovation keeps Baltimore area homes dry. Their waterproofing services not only fix current issues, but prevent homes from becoming inhabited with the unhealthy allergens associated with wet basements and crawlspaces (they also offer their renovation services so that customers can really enjoy their new, dry homes). We were excited when Complete Waterproofing & Renovation came to us because they were starting their business and needed a website, assistance with branding, a strong marketing and SEO strategy and lead-generation. The possibilities were endless with this blank slate and we hopped on board. We worked with them to create a marketing and SEO strategy that would generate leads and get them noticed. Combining our web design efforts with fully optimizing their site we ensured that it would speak to their target audience and be picked up in search engines as well. Techniques Implemented: Website Design Mobile-Responsive Design Identity/Logo Design Branding Search Engine Optimization (SEO) Search...