Just because you have a smaller marketing budget doesn’t mean that you can’t effectively use Google Ads to drive traffic or sales. Small and medium-sized businesses can definitely see positive results from their Google Ad campaigns, but you have to know a few things before jumping in. As a leading Baltimore web design company, we
In the last part of this series, we talked about Google’s new page experience algorithm, and how you can tweak your site for those changes to get the best score possible. However, what about some of the other pieces of the Google algorithm puzzle that Google has released over time? Today we’ll take a look
Google adjusts its algorithm regularly to ensure that searches are as smart as they can be, but it can be difficult for digital marketers to keep up with the changes. This time, they’ve added a brand-new ranking factor into the mix: page experience. If that concept has you scratching your head, then read on in
If you’ve ever searched in Google and the list of results came with an FAQ listed beneath one or two of the links, then you’ve already seen FAQ schema in action! These helpful little blurbs make it possible for users to find what they’re looking for with ease, often leading to more conversions and better
Most people not in the industry aren’t keeping track of all the changes that Google makes to its algorithms…but this is a big one. Five years ago, they released an update called RankBrain, which was their attempt to “better understand queries.” In short, Google is always trying to get a better grasp on what we’re
Google is a force within the online world that is not to be questioned. When it comes to this company’s reach and influence, there can be no debate. That’s why it’s essential that you work with Google, to take advantage of the tools and tips that they offer so that you can enhance your marketing
Did you know that Google “makes roughly 500 – 600 changes each year” to its algorithm? Big or small, “confirmed or unconfirmed,” these changes are happening right under your nose. So, is it something that you need to worry or do something about? How Much Does Your Site Rely on Google Alone? Relax. Not many of
Would you say that you are primarily a “reactionary” marketer, or do you have a sound strategy most of the time? If you’re guilty of the former, then you likely come up last minute with things like holiday e-mail blasts or blog posts for a big sale the day before it starts. This may have
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