Young woman looking at a tablet - SEO Baltimore - Eyler Creative

Search Engine Optimization and Page Experience

Google is constantly changing the algorithm: what matters the most to get your website ranked highly in search results. “Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience.” These Web Vitals, as well as something called “page experience,” are now officially coming into play,

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search engine optimization in maryland - Eyler Creative

Why Optimizing Your Google My Business Listing Matters

Search engine optimization in Maryland is critical for business’ visibility online. Google My Business (GMB) is one method to improve business visibility, which informs customers all about your business. Improve GMB to enhance rankings and to attract more customers rapidly. But what is Google My Business, and how can you use it to work for

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baltimore web design - Eyler Creative

Google Ads: Getting Results on a Low Budget

Just because you have a smaller marketing budget doesn’t mean that you can’t effectively use Google Ads to drive traffic or sales. Small and medium-sized businesses can definitely see positive results from their Google Ad campaigns, but you have to know a few things before jumping in. As a leading Baltimore web design company, we

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faq schema - Eyler Creative

Understanding – and Taking Advantage of – FAQ Schema

If you’ve ever searched in Google and the list of results came with an FAQ listed beneath one or two of the links, then you’ve already seen FAQ schema in action! These helpful little blurbs make it possible for users to find what they’re looking for with ease, often leading to more conversions and better

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BERT - Eyler Creative

Meet BERT: Google’s Update and the Effect on You

Most people not in the industry aren’t keeping track of all the changes that Google makes to its algorithms…but this is a big one. Five years ago, they released an update called RankBrain, which was their attempt to “better understand queries.” In short, Google is always trying to get a better grasp on what we’re

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Google - Eyler Creative

Google Tools to Boost Your Marketing Game

Google is a force within the online world that is not to be questioned. When it comes to this company’s reach and influence, there can be no debate. That’s why it’s essential that you work with Google, to take advantage of the tools and tips that they offer so that you can enhance your marketing

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Google Algorithm - Eyler Creative

Google Algorithm Might Throw You for a Loop

Did you know that Google “makes roughly 500 – 600 changes each year” to its algorithm? Big or small, “confirmed or unconfirmed,” these changes are happening right under your nose. So, is it something that you need to worry or do something about? How Much Does Your Site Rely on Google Alone? Relax. Not many of

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Marketing Strategy - Eyler Creative

Marketing Strategy: Some Assembly Required

Would you say that you are primarily a “reactionary” marketer, or do you have a sound strategy most of the time? If you’re guilty of the former, then you likely come up last minute with things like holiday e-mail blasts or blog posts for a big sale the day before it starts. This may have

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