Instagram

If you're tired of hearing about Instagram, it's likely because you aren't using it. Instagram may seem like "just" a social media app used for fun and social proof by teenagers, but that's far from the truth. This platform is the gateway to conversions for a lot of businesses...

Instagram is still big. In varying demographics, this photo and video platform is still a powerful force, whether for personal or business use. If you're at all interested in working on some Instagram marketing strategies, then you may see an increase in sales if it's done right! Social Media Is Big in Boosting Your Sales "74% of consumers use social media to guide their buying decisions. And 71% of people are more likely to buy something based on a social media recommendation." If you don't at least have an account with Instagram, then you need to make one. If you already have one but don't run any ads, then you should consider giving it a try. It's an easy-enough site to utilize, and it's one of the quickest to grow at such an enormous rate. Not taking advantage would be a big business mistake. Once you've created an account, then, what should your...

For a business to succeed in this modern era, that business has to have a strong and well-thought-out social media strategy. Though, as we often say, not every platform will work for every company, Instagram marketing can prove particularly useful for more businesses than you might think. Take Advantage of This Social Media Giant Instagram "has become a top platform for brands, advertisers, and consumers alike. This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a daily basis." Those aren't numbers to sneeze at, and certainly not to ignore for those looking for social media success. Having an account on Instagram is a good start, of course, but just having a profile isn't likely to bring in thousands of followers. Since boosting the number of people who follow you is the first step toward actual success, you should first research strategies that encourage this growth. Who...

Instagram is unquestionably a platform that has exploded onto the scene. "100 million signed up in the last four months" alone, and if you aren't taking advantage of this trend by marketing out on this site big time, then you're likely missing out. How Much (and When) Should You Post? Did you know that Instagram is currently the third most popular social media platform (based on monthly visitors) behind Youtube and Facebook? You may not have the content for Youtube and you're probably on Facebook already, which means that this should be your net big goal for social media development. The way, then, that people are successful on Instagram is through routine, with regular posting, follower engagement, and more. To begin, make sure that you're having a "conversation" with anyone and everyone who comments on your photos or videos. Even if you allot just a few minutes each day to this task, it will...

It may receive a lot of flack for its popularity with the younger generations, but you are missing a huge social media opportunity for your business if you aren't utilizing Instagram. The photo (and video) app has come a long way in both what it can be used for and how people think of it, and if you are still taking a disdainful point of view, read on to learn about what you could achieve if you "Insta it." Get More People To "Like" Your Business "Some of the world’s major brands...

Didn't see a favorite social media platform mentioned in our last guide? Not to worry! There are lots of other options, some of which you may already be using to boost traffic on your website or to promote your materials. Each of them have benefits and weaknesses, so let's take a look at some of the other available sites so you can make an informed decision of which to use and which to cut. Other Social Media Considerations Some of the platforms that weren't touched on last time are the ones considered to be highly visual. For example, the site Pinterest allows its users to create 'boards,' much like what a person might create in real life, adding images to their own spaces from others' posts. Even text content like recipes and quotations are added as images, so a person's 'boards' are covered in these picture 'pins.' It makes for a highly customizable...