Local SEO

Whether you're an international, national, or strictly Main Street business, you need to be concerned with local SEO, because your competitors certainly are. Getting the local part right when it comes to your business' website is particularly important if you have a brick-and-mortar establishment to which you're trying to drive traffic. ...

Businesses of every size need to master the art of digital marketing. Without this "modern" practice, an online marketing strategy is essential in order to see success and to stay above water in a competitive market. Since best practices evolve and change over the years, even if you have a solid plan from the past, you should at least re-evaluate to ensure your small business digital marketing strategy is still up to snuff. How Are You Presenting Yourself? Do you know what "Google My Business" is? If not, then you're missing a crucial (and free) piece of small business digital marketing. Your listing with Google is an easy - and necessary - way to provide information to your audience. Not only does it inform people as to your hours, location, and other text, it also provides them with endorsements in the form of the reviews that you've collected. It's also a place...

By now, you probably have most of your website put together and polished to perfection. Something you may have forgotten, though, is how to market it to specific locations in and around your area. Local landing pages are a crucial piece of SEO and allow people searching for products or services in a specific place to find what they're looking for: you. Boost Ranking, Traffic, and More with Local Landing Pages How often have you carried out a search for something like "electrician in Baltimore County?" Including that location within your search terms means that you'll get results that are more in line with what you actually want. After all, you're not looking to find the best electrician halfway across the country. As a result, your website should fulfill this need for customers, and the way to achieve it is to craft local landing pages that will capture that kind of traffic....

"Google found in 2014 that 50 percent of consumers who searched locally on their phones visited a store within a day." A lot of this is a result of people filling out their Google My Business listings, but that isn't all that goes into the development of a strong local SEO strategy. How has your business been lately, and what it the status of your online marketing efforts? Google Isn't the Only Resource Not every SEO tactic works for every business, but there are a few constants that should be kept in mind. For example, as mentioned above, keeping the Google My Business profile both updated and accurate is absolutely crucial. Beyond that, though, what are some other things that you can do in order to approach this goal? "Beyond Google" The search engine giant isn't the only place that you should fill out a business profile in order to make yourself seen....

Are you trying to be a "local legend?" That is, does any part of your company goals include being either an expert on nearby hotspots or one of those hotspots yourself? Whatever the case, you want to make sure that you have a strong local SEO strategy and that it's working to establish you within your chosen area. How Does Google Factor In? By now, you probably have a Google for Business page. This means that when a potential customer searches for you, for, say, your hours, then they will find that answer without ever having to visit your site. This is because Google is trying to "present as much information as they can about a local business directly in the search result." They're providing "answers, not websites." There isn't much that you can do about this fact, so the best course of action is to work with Google to best highlight your...

It may be February already, but that doesn't mean it's too late to put together a really solid SEO plan for the new year. With everything we as an industry learned in 2016 and with what trends seem to be developing based solely on the past month or so, it's entirely possible to start now with the beginning of an entirely new strategy for your business, blog, and/or website. Make Sure You're Targeting Your Areas "The state of SEO is ultimately in the hands of Google that’s perpetually tweaking and improving its algorithm for optimal user experience." As time marches on, our strategies have to adapt and change based on this reason alone. Your SEO plan from last year isn't likely to produce the same kinds of results now as a result of this fact. So, how do you craft an SEO plan that improves upon what worked in the past while also...