Whether you’re an international, national, or strictly Main Street business, you need to be concerned with local SEO, because your competitors certainly are. Getting the local part right when it comes to your business’ website is particularly important if you have a brick-and-mortar establishment to which you’re trying to drive traffic.
Businesses of every size need to master the art of digital marketing. Without this “modern” practice, an online marketing strategy is essential in order to see success and to stay above water in a competitive market. Since best practices evolve and change over the years, even if you have a solid plan from the past,
By now, you probably have most of your website put together and polished to perfection. Something you may have forgotten, though, is how to market it to specific locations in and around your area. Local landing pages are a crucial piece of SEO and allow people searching for products or services in a specific place
“Google found in 2014 that 50 percent of consumers who searched locally on their phones visited a store within a day.” A lot of this is a result of people filling out their Google My Business listings, but that isn’t all that goes into the development of a strong local SEO strategy. How has your
Are you trying to be a “local legend?” That is, does any part of your company goals include being either an expert on nearby hotspots or one of those hotspots yourself? Whatever the case, you want to make sure that you have a strong local SEO strategy and that it’s working to establish you within
It may be February already, but that doesn’t mean it’s too late to put together a really solid SEO plan for the new year. With everything we as an industry learned in 2016 and with what trends seem to be developing based solely on the past month or so, it’s entirely possible to start now