Are you trying to be a "local legend?" That is, does any part of your company goals include being either an expert on nearby hotspots or one of those hotspots yourself? Whatever the case, you want to make sure that you have a strong local SEO strategy and that it's working to establish you within your chosen area.
How Does Google Factor In?
By now, you probably have a Google for Business page. This means that when a potential customer searches for you, for, say, your hours, then they will find that answer without ever having to visit your site. This is because Google is trying to "present as much information as they can about a local business directly in the search result." They're providing "answers, not websites." There isn't much that you can do about this fact, so the best course of action is to work with Google to best highlight your...
23 June, 2017