Search Engine Optimization

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You know the value of search engine optimization, so you've probably already taken care of optimizing your pages and their content. A big part of that is image optimization, though, so make sure you include images in your SEO efforts! Photo Origin, Size, and Labels All Matter Whether it's for a blog post, page, email, or ad, you should always utilize images. When done right, pictures can be one of your greatest assets. Imagine the relief that a reader feels when he or she has just read long walls of text and is then presented with a photo, graph, or even an infographic. They break up content blocks and provide interest in the midst of something that may not necessarily be exciting on its own. If you want to use images but aren't sure where to get them, then you're not alone. There's a multitude of stock photo websites out there, but the...

26 October, 2018

It may seem impossible for smaller businesses to compete online when larger companies have more resources to advertise, but it isn't impossible at all! If you need some pointers in how to get started with small business SEO efforts that will bring in more traffic, then read on below. How Are You Presenting Yourself Online? To rank more highly in Google and to improve your site as whole, you need to do a number of things. To start with, you want to stand apart from the crowd. Determine your audience, your "niche," and what makes you unique. Otherwise, why would people choose you over competitors, whether they be small or large? Next, remember your branding. This is something everyone can - and should - spend time on, no matter your size or budget. Branding can be as simple as the development of a tagline and logo: "do they represent your company without further...

05 October, 2018

It's the big question: how can I boost my ranking with Google to get to the top of the list? You may feel as if you've tried everything, but even after months and months have passed, you're still not seeing the results that you want. This is where an internet marketer - along with the experience that goes with that position - comes in handy. In the meantime, here are some ways that you can work to improve your SEO ranking. Speed up the Process! It's no secret that those not on the first page of search results are going to see much less traffic, but did you know that a whopping 75% of browsing users won't venture to that second page? Maybe that's exactly what you expected, or maybe it's a surprise, but either way you need to work harder than ever to get your website in those first ten spots...

09 February, 2018

SEO isn't like a math problem, where you can come to a single answer following a formula, and that answer will remain consistent through time. It's an ever-changing process, one where success can be the result of following trends, theories, and experimentation. One example of this is when to begin SEO work. While many marketers begin (or at least focus the majority of their efforts) at the end of a project, some are now testing out the merits of starting it at the very beginning. Keyword Research Starts at the Beginning If you "can decipher who your real audience is online, where visitors are in the buyer’s journey, what information they’re looking for, and what content format they prefer," then there's no reason to not give it a shot. After all, just because discovering all that is often part of the project, it doesn't meant that it can only be done afterward....

20 October, 2017

Everyone makes mistakes. Even professionals, trying to optimize their posts and pages, who believe that they are doing the right thing for their website. However, even people with tons of experience can make these common SEO mistakes, so take the time to review and see if you're guilty of any of the following! Don't Make These Common SEO Mistakes! It may seem like a no-brainer, but there are actually some out there who forget that you want to have the shortest load times possible! The faster your site, the better, and the happier your visitors will be. To this end, do a quick check-up on your site's speed and see how Google ranks it...

06 October, 2017

Search engine optimization can seem like a daunting process to those who've never really undertaken it themselves...

15 September, 2017

It can be difficult, if you're browsing online, to separate truth from fiction. To discern between helpful tips and misleading myths. The same is true of SEO trends, if you're looking for a strategy to boost your rank on Google, so be wary of "breaking" tactics that make claims bigger than what they can actually deliver. Don't Overdo It with Keywords You likely don't have a lot of time and energy to spare, which is why taking a chance on dozens of potential SEO trends isn't a good idea. Yes, they're essential in a general sense to your content strategy and more, but that doesn't mean each tip or trick is created equal, particularly if they're advertised as new and cutting-edge. More than just wasting resources, you might be hurting your efforts so far by utilizing keyword strategies that Google doesn't approve of, so be careful what you opt to try! As an...

18 August, 2017

The way to formulating your search engine optimization strategy is through thorough keyword research. That isn't the only step, of course, but it's a crucial one in finding keywords that you can rank for without going up against harsh competition. How have your SEO tactics changed since you first began these efforts, if they've changed at all? Get Some New SEO Strategy Ideas on These Sites If you're looking to find a list of keywords that match your content while also ranking well on Google, then you may have to dedicate some - or a lot - of time. With Google's algorithms, which change regularly, the old methods of keyword research won't exactly cut it. You have to find some new methods, and new tools, for developing keyword lists and ideas for phrases that will rank. One such tool is "Ubersuggest," which is easy enough for anyone to use: you enter a keyword...

14 July, 2017

SEO is hard work in just its efforts alone, but actually managing to get your site up in the rankings where you probably want it to be is an even more difficult task. There aren't any easy solutions, or seemingly-magical tricks that can rocket your site up to the number one spot, but there are some tactics that you can employ to boost your SEO and to do better with your rankings overall. Get Inspiration for Better Tags and Titles "With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task." Google wants you to "earn" the spots that you get, so they are very careful to monitor websites' SEO methods and attempts. You may find it seeming impossible to ever get your site visible on Google, let alone highly-ranked, especially with all of these changes. Luckily, there are some steps that you can take...

19 May, 2017

SEO doesn't have to be intimidating. If you want to learn some SEO tactics and strategies to try out yourself, then there are more than enough that are within your capabilities. The more that you understand the moving pieces that make search engine optimization so useful, the more you will be able to utilize it for your own means. Fill out Those Google Profiles "There is a multitude of 'quick fix' SEO tactics that take hardly any time." If you employ some of them within your own methods, then you'll see results that you didn't expect. For example, employing local SEO strategies is big in establishing yourself in the area (both on and offline). Google My Business is the Google profile that presents your company to the web world. Shaping this account "allows you to edit the info on your business, verify contact info, add images, monitor reviews, and more." It makes...

07 April, 2017
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