You probably know that most people today have at least one, if not half a dozen, personal social media accounts. As a business owner, your organization should also have its own presence online, and if it doesn’t, then you are missing out on a huge marketing opportunity. Social media strategies are one cornerstone of successful
The goal of a social media strategy should be to share content that interests and engages your audience. You want to provide something useful, entertaining, or both. Whatever your industry, you have to determine what is of value to your target audience before you’ll see success in social media. After you’ve figured that out, you
If you run a small business you may already know the importance of making your brand stand out from the rest. Whether that means having a unique voice online, creating engaging content, or offering your target audience something that truly speaks to them, it’s imperative to catch their attention so they keep coming back for
You may have heard of it, or have an account for personal use within your own neighborhood. However, Nextdoor isn’t just for gossip-mongering and free furniture: it’s a platform from which you can easily advertise your business in a way you can’t do elsewhere. Be a Part of the Neighborhood on Nextdoor Self-described as “the
Knowing which social media networks are best for your business, or organization, is critical to be able to engage with your target audience. Reaching the right people at the right time with the right content helps to increase engagements and conversions on social media. How do you know what social media platform(s) are right for
For a business of any size, social media marketing is a must. Even if you think that your small business doesn’t need to employ social media platforms – or if you larger company already has, say, a Facebook account – you still need to take some time to better understand how a sound strategy in
For a business to succeed in this modern era, that business has to have a strong and well-thought-out social media strategy. Though, as we often say, not every platform will work for every company, Instagram marketing can prove particularly useful for more businesses than you might think. Take Advantage of This Social Media Giant Instagram
If you’ve already nailed down the production of solid content, then you’re already on your way to finding success in digital marketing. However, creation is just the first part of the process, since you then have to spread that content out across your social channels. The (usually) multi-platform distribution of your work is absolutely crucial
We talked last week about the value of social media marketing, but we’re far from finished with that discussion. After all, if done right, you can convert your followers on those platforms into customers (as long as you employ strategy and have an active posting schedule). Pick a Platform, Identify the Audience If you’ve already
There should be no question at this point of the value of using social media. Whether you have one platform of choice or utilize all of the big names, these sites and apps make it easy to cultivate your brand and to connect with your audience. Sometimes, though, we all need a little help with
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