29 Dec Content Writing Geared Toward Storytelling
What are some of the elements of the best kinds of content? Writing that tells stories, that is compelling and engaging, that make the readers care about what you’re saying. “You’ll be able to boost your sales if you can get customers to connect with your stories,” which is why solid content writing is key on your website, in your e-mails, and beyond.
Make It “Appropriate” for All Audiences
Everyone loves a good story no matter the format. If you can take advantage of this fact, then you’ll be able to find greater success in your online marketing efforts. It may seem daunting, particularly for those who don’t do a lot of writing on a regular basis, but it’s far from impossible.
To begin, and as with most other things within digital marketing, you have to determine who your target audience is. In this case, you have to determine who it is that you’re aiming for within this ‘storytelling.’ One of the most important considerations is how appropriate the story is. Language and content that is suitable for all ages means making sure it’s comprehensible for all ages. For example, they say to write at an 8th-grade level in terms of simplicity of vocabulary, etc. Naturally, this also means that the content should be appropriate, too.
This also means that where you share that content writing should vary based on your target audience(s). Writing for age groups older than millennials means directing your efforts toward Facebook, while shooting for teens and young adults means Instagram and Snapchat, for example. You can write the same content and publish it to all platforms, but you may want to change the blurb that is sent to social media alongside that article. Or, if you can, produce different kinds of content that are targeted entirely toward that audience in order to see the best results.
What Are Your Content Writing Goals?
The next step is to determine what your goal is with respect to this storytelling. No matter how compelling your writing is, without something to compel them toward, you won’t see tangible results. If you’re looking to boost your sales (and you probably are), then you need to be able to use this created content to direct potential customers toward a goal that you establish.
In a similar vein, working to evoke emotion with your content writing can drive them to action. If you sell insurance, then you might use worry or fear. If you sell food or confections, then you might aim for happiness and togetherness that come with sharing food with loved ones. Whatever the case, “triggering” emotions is the goal for these “actionable stories” if you want to shape the image of your company while also encouraging purchases.
No matter your product – high-end or quite the opposite – you want to make sure that your consumers can relate to your brand and to your stories. If there are feelings or situations that they’re able to relate to, that sense of kinship will endear you to them and generate trust. If you blog regularly, then use that space to connect with your site visitors. “When customers read your stories, they will feel a personal connection with you.” Since this is what you want, take the time to put together good stories for your readers. They don’t have to be long, but you should aim for about 300-500 words about once a week, if you can manage it. This will keep a regular ‘conversation’ going and help to nudge them toward making purchases.
Don’t let the concept of regular content writing discourage you from giving it a try. You may be surprised at the results! If you need some help producing blogs or other writings in order to garner more business, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.