Finding the Balance Between SEO and Copywriting - Eyler Creative

Finding the Balance Between SEO and Copywriting

SEO and Copywriting go hand-in-hand more often than not. The key to finding the balance between the two is understanding each strategy’s role and implementing them as a conjoined effort. “Together, they have created the ultimate offspring in the form of content marketing,” and when it comes to representing your brand to its potential customers you’ll want to make sure you’re doing it right.

“SEO is the art and science of enhancing website content or manipulating other elements to attract search engine crawlers and, ultimately, outrank competitors. Copywriting is the art and science of creating content that provokes a reader into taking a specific action (think buying a product, requesting more information, signing up for a mailing list, clicking a link, etc). The power comes when SEO delivers the ranking and copywriting seals the deal.”

Thanks to Google’s ever-changing algorithms, the key to pleasing search engines in respect to your SEO and Copywriting strategy now comes in the form of pleasing its users. Gone are the times where keyword-stuffing would help your page’s rankings, as now Google rewards those who create cohesive content that is well-written and readable. Long story short, what was once considered helpful for SEO and Copywriting is long gone.

SEO and Copywriting – A Powerful Partnership

Pairing SEO and Copywriting not only helps businesses appear higher in search engine results, it also works to engage potential customers. When focusing on the highly-searched keywords and needs of your customer-base you’ll want to consider how you can create engaging content that will get the conversation started surrounding your brand. For example, how can you create an eye-catching blog post title that also contains your focus keywords?

Getting to know your target audience plays a huge role in an SEO and Copywriting strategy. What does your audience like? What do they want to read? Consider focusing on trending topics surrounding your brand and make it personal. Think outside of the box and tell a story, ask thought-provoking questions and, ultimately, make them want to come back for more.

It’s not only about keywords.

While SEO relies on utilizing focus keywords, it is important that your content is topical versus keyword-heavy. “When you focus your efforts on writing what matters, your keywords will enter the arena naturally.” Stuffing keywords into every other sentence not only deters readers, it angers search engines as well.

While SEO and Copywriting work together to create more website traffic, help your business appear high in search engine results and, ultimately, generate conversation surrounding your brand, it requires research, time and effort, particularly for a business that’s trying to manage day-to-day operations. Let Eyler Creative take care of that for you. If you are looking for a rewarding SEO and Copywriting strategy, you’ve come to the right place. Get in touch with Eyler Creative and let us develop and execute a marketing strategy tailored specifically to your business’s needs.

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Eyler Creative:

We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.

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